We tend to follow the crowd in our everyday routine, fashion, fooding and all. We become impressed by the popular celebrities and start behaving like them. We believe more on what other customers are saying rather than a brand ad. All these psychological behaviours are summed up to a single...
There are two ways to boost your sales and profits. One, acquire new customers through digital marketing efforts. Two, resell to the existing customers. As per the researches, second method is more efficient in terms of expenses and hard work. Because, nowadays you have to invest a lot in...
Customers are more likely to buy a product if it bears zero delivery charges. So, many brands are offering this facility to increase their conversion rates. But have you ever wondered about the loss incurred in free delivery? Yes, there are ways to minimise this loss and compensate profit through...
Product pages, they affect the buying decision and drive your sales. It is the turning point where a normal visitor can be converted to buyer. So, every inch of a product page should be carefully designed to make an impact. Unfortunately, we forget to polish some small but significant design...
Personalization has become the most trending concept in e-commerce. In fact, 68% of brands have made it their first business goal. But what does it mean actually? Let us understand it simply. Every day, many different visitors are entering your website. All of them have unique choices and expectations. Personalization...
It is interesting to know that colour impacts human psychology. Let us understand the science behind it.. When we perceive a colour, our brain gets stimulated. It sends specific signals to our endocrine system, that finally reaches the thyroid. And here various hormones are secreted which evoke different emotions. If you...
68% of internet users have agreed that blogs improve the credibility of a site. When people read your blogs, they connect with the phrases and values behind them. A good blog post instills trust among the readers. And this trust converts into a credible brand image for you! The audience who...
UX or User Experience is simply how the visitors feel on your website. Are they satisfied or frustrated? Does your website meet all their expectations? You yourself can’t fully answer these questions. You have to ask the audience and collect their feedbacks using specific tools. Then you can confidently say...
We have a strong belief that backlinks are good for SEO. But it is partially true... Every backlink is not good for your site. There is a clear distinction between good and bad quality backlinks. Even Google representatives have advised avoiding back linking if you can’t choose the right one. In this...
Website downtime can give you a terrible headache. Your users can’t access your site pages and service. Every function of the site just comes to a halt. As a result, people have negative impression of your site. They think that you don’t care much about your business. Your credibility and...
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