We tend to follow the crowd in our everyday routine, fashion, fooding and all. We become impressed by the popular celebrities and start behaving like them. We believe more on what other customers are saying rather than a brand ad. All these psychological behaviours are summed up to a single...
An infographics is a visual representation of a complex topic. It drives much engagement because people understand it very quick. Due to its concise copy, it can be hugely shared. Unlike other forms of content, it can drive a consistent flow of fresh traffic (up to 60,000 new visitors)...
85% of customers buy a product because of its attractive colour. This data proves how humans are so driven by visual stimuli. This psychological aspect is now being applied in the marketing world. Every popular brand you will see today is attached to a particular colour. For example, if you...
Facebook ads have emerged as a game-changer in today’s digital marketing world! The use of advanced cookies has made user tracking simpler than ever. Now, you can target any specific demographic, Any user who visited your site, particular pages, haven't taken the action you want, abandoned cart user, lookalike...
Social media marketing is the most important strategy for spreading brand awareness. You have to post regularly on different handles, reach new people, and launch new campaigns. For more growth, you have to use analytics and evaluate the metrics. All these activities can take a lot of your time and...
Every business aims to achieve heights of success in a short period. This ambition leads to a heavy workload and unachievable deadlines for the employees. 45% of entrepreneurs are stressed today because of overwork. And when you are stressed, you can’t produce the best quality work. The ultimate solution for...
Behavioral advertising is now widely popular in the marketing world. Why? Because it is multiple times effective than normal ads. First, let us understand what this complex term means actually. When a company shows you customized, targeted ads after tracking your online behavior, we call it “Behavioral Advertising”. Surprisingly, it converts...
Managing a business comes with too many responsibilities. You have to singlehandedly look after clients, leads, website SEO, sales, marketing and many more. That is why a majority of entrepreneurs today are overworked. Working overtime can take a toll on your mental health and family relationships. You just don’t have...
Do you want to expand your brand reach in a short span? That too when you have already done enough Facebook and Instagram marketing. Yes, you still have another platform unexplored. And it is none other than Pinterest, the social media with more than 250 million users! 500,000 businesses have...
The major requirement of a business is to gain new clients and convert potential customers. A business website will give you the most desirable reach to people’s smartphones. And you know already, smartphones have become an inseparable part of people's lives. The internet, Google, social media are continually influencing...
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