Personalization has become the most trending concept in e-commerce. In fact, 68% of brands have made it their first business goal. But what does it mean actually? Let us understand it simply. Every day, many different visitors are entering your website. All of them have unique choices and expectations. Personalization...
Today, more than 50% of buyers browse a site through mobile. Online shopping is being extensively carried out through smartphones rather than desktops. This trend is going to stay in future also. Hence, your primary focus should be enhancing the mobile version of a website. Ideally, your mobile friendly site...
68% of internet users have agreed that blogs improve the credibility of a site. When people read your blogs, they connect with the phrases and values behind them. A good blog post instills trust among the readers. And this trust converts into a credible brand image for you! The audience who...
Google aims to provide its users the finest quality of search results. So, it regularly enhances the algorithms to filter the most valuable content. Google rewards informative sites by ranking them at the top. It can also penalize your site for various reasons that we will discuss here. Story of Algorithm...
A website represents your brand’s personality before the audience. And if the overall site design is weak, your brand voice will be wrongly interpreted. On the other hand, stunning web design will make a great impression on people’s minds. Website design is linked with customer experience. It covers graphic art,...
Social media marketing is the most important strategy for spreading brand awareness. You have to post regularly on different handles, reach new people, and launch new campaigns. For more growth, you have to use analytics and evaluate the metrics. All these activities can take a lot of your time and...
Every business aims to achieve heights of success in a short period. This ambition leads to a heavy workload and unachievable deadlines for the employees. 45% of entrepreneurs are stressed today because of overwork. And when you are stressed, you can’t produce the best quality work. The ultimate solution for...
The toughest job in content marketing is to find great ideas every day. Adding to the load, you have only a few niches- based topics to write on. You can’t write blogs that are out of your league. Your audience expects some valuable and helpful articles. And if you succeeded...
Positive customer testimonials can greatly improve brand credibility! First, let us be clear about what a testimonial page means. It contains quotes of appreciation and feedback from your satisfied customers. Some customers even recommend your service to everybody, which is very compelling. Most of the sites feature a rating system...
Managing a business comes with too many responsibilities. You have to singlehandedly look after clients, leads, website SEO, sales, marketing and many more. That is why a majority of entrepreneurs today are overworked. Working overtime can take a toll on your mental health and family relationships. You just don’t have...
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