Words That Enhance Trust In A Blog Post

68% of internet users have agreed that blogs improve the credibility of a site.

When people read your blogs, they connect with the phrases and values behind them. A good blog post instills trust among the readers. And this trust converts into a credible brand image for you!

The audience who interact with your content daily, tend to believe you more. Believe is the prerequisite for customers to purchase your product. You can make this belief strong by using “trust words” in your articles. Other efforts will also be required like regular blog posting, high-quality content, detailed and researched writing. People would appreciate it if you already have good social media reach. Addressing the audience in an authoritative tone can also build trust.

Okay. We saw that to build trust, we have to apply a wide range of tactics. Using trust words is one of the most effective strategies.

In this article, we will see what are those words can stimulate trust in the reader’s mind!

1. Trust

Among all the trustworthy phrases, “Trust” itself ranks first. You can simply write sentences including “trust”, and invoke trust! Here is how you can use this powerful phrase-

Trust Us, Trusted by many, Trust the research, This data is trustworthy, Trust me.

2. Fair price

This word assures the customers that the product has the most ideal and affordable cost. So, they would not feel that insecurity of losing money on a low-quality product. When it is a fair deal, the chance of placing order increases. So, the use of this phrase can incredibly enhance your conversions.

Research says that this term boosts the trust factor by 7%!

3. “Care” and “Caring”

Every customer becomes happy when the brand treats them specially. You should show care and concern for the customers in your blogs and ad copies. That would give your brand an edge over other competitors.

The word “caring” increases the trust factor by a huge 11%. The reader believes that he would be not harmed or cheated on after buying from you.

4. Fair Treatment

This word represents a great user experience, that every customer expects! In simple words, you will show respect, value, and support the customer at every step.

You are promising to provide a good product, which is worth the price.

So, by using this phrase in your blog, you can increase credibility by 20%.

5. Quality

If you add this word to your product copy, trust grows by 30%. Nowadays, no one wants to compromise quality for a cheap price. So, “Quality” is the perfect phrase to show the high standard and value of products.

6. Competency

Use this word to show how competent your products are in the present scenario. It highlights your brand expertise in the niche. The customer would always select a product that goes with the trend and has the latest features. That is why this term increases trust by 33%, larger than any word.

7. Sorry

Suppose you have made a grammatical blunder by chance. Or you have placed a broken link that opens error pages. You can turn this critical situation in your favor. Simple. Say sorry or use the word “apologies”. It would make you more humble before the audience. People would find you very honest because you accepted the mistake and said sorry for it.

8. Change

If you are making some updates to the site or the blogs, let the audience know about it. The word “change”, when used properly, can evoke hope of betterment. The audience would start visiting your site more frequently out of curiosity. They would think positively and grow a fresh perception of viewing your blogs.

9. Never

Though a negative word, this word has a great impact on psychologically. You want your customers not to do something. Or you are warning them for good. Use the word “never” to put more force. Like this- Never ignore, never waste your time, never share.

10. Always

Similar to “never”, “Always” is a power word. It assures the user to follow your tips no matter what happens. You can use them like this-

• Always strive for good content.
• Customer feedback is always the top priority.
• Always have patience.

11. Privacy

In today’s timeline, privacy has become too important. Especially, in online shopping where data thefts, hacking, abuse is happening every day.

When you assure the users that you protect their privacy, have a security system on guard, the trust level magnifies. Privacy is one of the most searched facilities in e-commerce. So, show your security by using this word in the website.

So, this was a list of 11 trust evoking words you can use. Now the question is where and how to use these gems to get the best return?

Let us see.

According to the research done by Jeff Bullas, quality content is the no. 1 element that determines trust. So, unless you have valuable content in the store, these trust words aren’t going to help you.

Now you have great content. Where to add trust words? A neuromarketing expert, Roger Dooley tells to use these words at the end.

Be it an ad copy or a landing page content, stuffing trust words in the final statement is very effective. By following this tactic, your trust score can jump 33% higher.

It is also advisable to use these words throughout the body in your article. You can use these powerful words multiple times to reinforce the overall message.

It’s better to add these words permanently to your vocabulary. So, the next time you start writing, these words automatically take the seats.

Always remember, trust is most important if you want to double up the conversions. The best way to infuse trust is by blogging. Because people regularly engage in your blogs. So, hurry up and start building trustworthy content!