Why good web design is important for a business?

A website represents your brand’s personality before the audience. And if the overall site design is weak, your brand voice will be wrongly interpreted. On the other hand, stunning web design will make a great impression on people’s minds.

Website design is linked with customer experience. It covers graphic art, page layout, typography, user experience design, etc. which are all very essential to serve an enjoyable experience to the visitors. And in business, if you are giving the user a commendable experience, he will be more easily converted. That is why most of the popular brands we know today, have amazing web designs in their possession.

Additionally, a web design can increase your SEO ranking. If you are a business who is struggling to get a better Google ranking, it is high time that you work on your web design.

In this article, we will tell you the reasons why your business needs professional web design. And why is it a significant part of your business?

1. Table of Contents

   Web design is all about making a lasting impression

The design of your home page is the first thing that your audience will observe. In some 50 milliseconds, they will make a quick decision regarding whether to stay in or leave your site. Hence, it is the web design that is responsible for the first impression.

If the presentation, graphics, fonts, templates on your homepage actually look promising, people will agree to interact more! Whereas, a common design that is outdated or copied from other websites will upset your traffic, and they will go and visit some other site.

To make the best impression, give importance to every minute details like color, slogans, logo, and quotes. Because each of them will be imparting your brand voice.

2. Web design enhances the usability of your website

Remember the time, when you closed a tab because it took too much time to load. It is happening with many of us because our attention span has drastically reduced. So, as a businessman, you have to take this limited attention span of people as a challenge. Visitors will largely bounce back from your e-commerce site if it’s page loading speed is slow. The solution lies in fixing the web design. Solid web design involves optimized page speed which is a perfect match for the modern audience. In fact, researchers have found out that your webpages should not take more than 7 seconds to load. Navigation between your webpages should also be made super smooth.

3. Accessible to many

By managing your web design you can make your services available to a larger domain of the society. All your customers might not be using laptops and computers to shop for their products. Some do all their shopping through a simple smartphone. So, make sure your web design is compatible with both desktop and smartphone in terms of display and operation. As a result, you can connect with more number of customers than ever.

4. Web design for SEO

Even Google will index your website according to the design it possesses. Because it determines the way you serve content to the people. It affects your font style and size. The formatting of blog headings and subheadings also makes an impact.

Google prefers blogs having high readability. So, instead of writing articles in one go, classify them into short paragraphs. Use simply understandable sentences. Avoid aligning the text at the center.

Your website will stay constantly under the lens of web crawlers. They will check if the web design is user friendly or not. And if it is not, your SEO ranking will dropdown.

5. Solid web design provides better customer care-

A good design will allow you to interact with your customers round the clock. Nowadays, many new technologies are coming like voice search, chatbots, AI automation.

People doing voice searches through Alexa and other gadgets are increasing day by day. Along with SEO, you will require higher visibility in voice search results.

Having chatbots in your web design will please your customers. They can directly ask their queries to your salespersons.

Standard web design has made collecting feedbacks from customers easier. Whenever a buyer tries your products, they can leave a review and rating for the new users to come.

Your web design should be dynamic enough to absorb these new updates in the digital world. Otherwise, you will lag behind your competitor websites.

6. Web design ensures higher conversions –

If you have the latest web design, you can easily guide your visitors through different pages of customized content. Because web design places your webpages in a systematic organization.

It will be easier for the customer to select his desirable product from a collection. Because your web design has already grouped all the models on the basis of their features!

Even at the final stage of conversion, web design is important. The design of the checkout and transaction page can make or break a deal. An ideal check out page clearly tells the product details. It doesn’t direct the potential buyer to a signup page ( which makes the process more lengthy and irritating). Instead, it is designed to complete the transaction and order placement in a much smoother way. Minimizing the steps leading to the final purchase can multiply your conversion rates.

You just saw how web design plays an important role in the customer value journey. Hence, strengthening it should be your primary concern.

As a whole, we can summarise that by investing in web design we will greatly improve the user experience. If you own a static and poor design, the customer will be confused. Professional web design will give the user clarity on brand intentions. And who does not love to see high-quality pictures, motion graphics, and organized products on a website? So, if you want to woo your first-time visitors or satisfy the existing ones, go and optimize your web design. You will surely appreciate the resultant growth in your business.