What your e-commerce Customers Really Want from YouHexRowAdminLogin
E-Commerce websites have simplified the definition of marketing. These online portals have minimized the efforts of costumers in selecting products and covering the transactions.
However, maintaining the growth of an e-commerce site is not everyone’s piece of cake. The company has to regularly persuade the customers so that they keep coming back to purchase from the website. From checking out the site till placing an order, the site should impress the buyer in every subtle way to gain a stable audience.
So, the first step to flourish in online marketing will be to fix the foundation. By foundation, we mean the presentation of the site, a smooth procedure to select between products along with a hassle-free purchase. The site must provide better facilities at these phases of the customer journey to reap profits. So, here we will tell you step by step, the secret of engaging your potential customers.
It is the first thing a customer encounters after clicking on the site link. Hence, the design of the homepage can make a positive or negative impact on the viewer. A well-built landing page creates a trusted, diligent brand image in the viewer’s mind. Each word, phrase, and logo have the power to make an impression. So, you should not hesitate to invest in web design as a bad layout can repel your audience. Hire a web designer and work on feedbacks to craft visually appealing site pages. Google has some outstanding tools to assess the quality of your website design. Utilize such resources to enhance your creation.
Speed of navigation
The attention span of today’s generation has drastically reduced. We normally become impatient if a page takes a few minutes extra to load. So, you have to optimize your website’s speed and functioning, to refrain it from hanging. Many viewers abandon a site if it takes a longer time to open. Research says that conversion rates can be improved by 78 percent by smoothening the navigation process. Most of the smartphone users want the pages to open at a desktop browser speed. So, a lot of potential costumers will be lost if the site speed is not up to the mark. Content Delivery Network is the perfect solution to this kind of issue.
Showcase of products
A great deal of consumer experience depends on getting a suitable product selected. Companies like Amazon win the appraisal of the costumers due to the product selection they provide. To assist your buyers, you can put filters besides your search box. This will aid your users in reaching the exact features they want in a product.
It is also recommended to limit your product options. Because a large number of choices can lead to decision paralysis. If you force loads of preferences, the viewer will be confused. This dilemma abstains the user from making a proper decision.
Optimize your search engine to show accurate results. Provide sufficient lists of products to choose from. For easy interpretation, make use of attractive product thumbnails. If the results take a longer time to appear, then all your efforts will be in vain. So, make sure your audience is comfortable in finding their desired product.
Now your customer has reached to the product page. And your job is to convince him to complete the purchase. This becomes easy and efficient with the use of graphics. The product page should contain a captivating model highlighting it’s features, longevity, and price at the end. You can even create videos showing the value and benefits of the product. The product pages play a supreme role in affecting buying decisions.
Placing the deal
There are chances that the buyer will drop the deal if this step is not taken care of. You should not make the below 3 mistakes at this stage:
- Heavy shipping charges- The customer might get hiccups by gazing at the unexpected delivery cost on the final page. So, It is advisable to mention the shipping price before the transaction page.
- Mode of payment-
Never shock your buyer at the end by declaring that you don’t accept such and such type of payment. Many successful companies are accepting numerous kinds of fund transfer. So, be flexible enough to suit your client’s capacity.
- Create an account- If you pop up this statement at the end, many people may reverse their decision. So, for a good impression, show the option in the beginning.
After the transaction-
The chance of impressing your buyer has not ended yet. After placing the order, a receipt regarding the delivery details is sent to the email id of the buyer. You can invite the customer to come back by providing links to some content or coupon on your site. You can grow a healthy bond by thanking him for the purchase.
After 2 weeks
Send a mail to your customers asking about the product experience. Mention some of the common issues faced by similar costumers and ask if they faced any. You can even propagate the brand voice through the mail asking for a nice feedback.
After a couple of months
If the buyer has not placed any orders after the last one, you can ask in the email about the reason. You can persuade him to try any other similar product from the company. Give the person a special discount on the products or a lucky coupon, so that he is interested to buy again from you.
This sums up our recommendations to run a successful e-commerce site. We hope you will follow them at your best and pave the road to excellence.