What SEO Metrics You Need Track?

Today, the chief ambition of the brands is to dominate the marketplace. Traffic and the number of audiences have become the yardstick for brand success. So, most of the business ventures are trying to make a powerful online presence. SEO is helping them in this endeavor.

 SEO or Search Engine Optimisation reaps multiple benefits when employed to a commercial website. The first goal it serves is attracting rich and continuous traffic to the eCommerce site. It also boosts the ranking and visibility of your website on SERPs.

To make the best SEO strategy for your business, you will also need the latest analytical tools. These tools are able to track several metrics on your website like the number of visitors, amount of traffic, page views and bounce rate, etc. As a result, you will be able to quantify your progress and spot where you are lagging behind. You can categorize the blogs, campaigns, and designs which are underperforming. With every passing time, you will have a chance to improve your marketing skills.

In this article, we will give you a checklist of 8 metrics which are the most important among all.

The keywords that are helping you to rank

The thumb rule of SEO is to create valuable content. So, your website must be already having some content in the form of posts, articles, images, videos, and podcasts. And a search engine algorithm indexes your content when it consists of specific keywords. These keywords are the words typed by the people when they are searching for a product or service.

Whatever rank your pages have, is due to the keywords they contain. Those keywords may be intentionally used by you for ranking. Or some of them got spontaneously ranked. Take for example you are running an online cloth store. But you have ranked at the top by the keyword of “best denims”. Like this, you can filter the ranking keywords on your website. You can use free analytical tools like Google Search Console to get the job done for you.

The best part is you can focus more on the neglected keywords for which your business should be actually known.

Top keywords of your niche

The first metric focussed on what you have already achieved. Whereas, the second metric will guide you where to head next. Every niche in the market has it’s own set of authentic keywords. Similarly, our online cloth centre can rank for a range of commercial keywords like men’s wear,  kid’s wear and best cloth store nearby etc. Analytical tools like Keywords Everywhere, Ahrefs, Search Volume.io, Keyword Planner can assist you in finding those words with buyer intent. Not just keywords these sites will present you a full report citing the search volume, competition rate. You will witness that the long tail keywords have a less competition and low search volume. So, by having long tail keywords as the titles and sub headings you can improve your ranking.

After knowing these words, it will be easier for you to create high performing content with appropriate keywords.

Your ranking in voice search

Don’t settle down after you optimised your website ranking on google. People are gradually switching to voice search through gadgets like Amazon Alexa, Google home etc. Google has revealed that 27% of people are using voice search features rather than typing on Google. So, your site needs to be simultaneously visible in voice search results as well.

Fortunately you can get your complete SEO analysis at Alexa.com.

Quantity and quality of backlinks

Backlinks are also a deciding factor in a website’s SEO rank. When you have got lots of backlinks from another popular site, your google ranking will shoot up automatically. Because, backlinks indicate Google that your content are truly valuable for the audience. When the sites under your niche will find your content impressive, they will link it in their blogs. And if this has not happened with you already, it is high time that you analyse the backlinks of your competitors. Google Search Console provides every bit of information on the backlinks at your site. While Moz can spy the sites from which your close competitor is getting backlinks. By having the url of these sites, you can contact them and optomise your content for better blogs!

Page speed

Modern people have a lesser attention span. They are more likely to leave your page if it takes a longer time to load. So, along with SEO your goal should be to increase your page speed. But how to know if your page speed is perfect or not?

Page speed insights by Google is a really innovative feature that lets you know about the speed of each of your webpages.

Another important metric in this context is bounce rate. It shows the number of people leaving your site after clicking on it. A high bounce rate signals that your website is not valuable for audience. So, your ranking will go down considerably.

So, always ensure that your page loading takes no more than 7 seconds.

Organic traffic

Your SEO techniques enhanced the quality of your content. Your website now is visible at the top. But you are excited to know how many fresh visitors you have gained through SEO. Yes, we are calling it organic because it is not paid. You will know if the SEO tactic is working or not from the metrics like no of daily visitors, peak hour of traffic, source of traffic, bounce rate, click through rates, page duration and many more. For free you can get all these information through Google Analytics.

Traffic from social media channels

Social media campaigns in popular platforms like Facebook, YouTube, Instagram, Twitter serve as great mediums to drive traffic. Brands run campaigns in these spaces to catch attention of a larger audience. These strategies are expensive and should be constantly assessed to choose the best one. Metrics from social media helps to know which campaigns are a success and which are a failure. So that you can invest in the right place.

Conversion rate

This is an important aspect to measure. Because all your campaigns and SEO strategies will be useless, if the huge traffic is not getting converted into paying customers. So, Google Analytics again helps you to see how many of your visitors are subscribing to your newsletter and how many are making a buying decision. So,  if you have a lower conversion rate you can work out better plans to improve it.

So, this article deeply described about the 8 most important metrics. Most of the explained tools are free to use. You should definiely try them to boost your existing marketing strategies. Hence, utilise these and get a step ahead in the competition.