What is a website or a site?

We are living in the modern age of internet. Now we don’t have to wait for days or months to know about any product or organization. A smartphone with internet give us the luxury to know about everything in the world with just a single click!

We just type our query on search box, and Google shows us an entire list of search results. When we click on any of them, we are shown a webpage. On this page we get the desired information in text, audio or video format. A collection of such webpages is simply called a WEBSITE!

Same goes with business. Some decades ago, a businessman had to extensively advertise his products on television, newspapers and billboards. He had to print flyers, brochures, catalogues, pamphlets and posters to distribute amongst masses. He organised conferences, seminars, tradeshows to talk repeatedly about his service. All these activities drained his energy and diverted him from the main goals of business.

With the advent of the internet, the goals of marketer and customer has changed completely. The business man wants to boost his productivity. While the customer wants to spend more time on internet. Both these needs are perfectly fulfilled by the WEBSITES.

Concept of a website

Website is simply a collection of some related webpages. To visit an website, you require a BROWSER. There are many browsers like Google Chrome, Firefox, Internet Explorer, UC Browser etc. Address bars are present at the top in these browsers. You have to type the unique address of the website you want to visit. Because every site has a distinct address or URL- Uniform Resource Locator.

All the websites available on the internet constitute WWW or World Wide Web.

Nowadays, you don’t have to remember the entire URLs of different webs. Search engine like Google and Yahoo have made your search simpler. Let us suppose you want some solution to your problems, just type the relevant keywords. And the search engines will give you a list of website recommendations. Actually, these are the URLs on which you click!

When you directly open a website you actually view the first page- HOME PAGE. Here you get introduced to the niche of the site, the product it offers and the brand image. Home page has several links to various webpages which highlight different sections of a business. You can directly click on the links and navigate to the suitable section. A website can contain less content or very large number of web pages depending upon it’s requirement.

Why are people checking out different websites?

At the present time, the internet mushrooms with billions of websites. They cover nearly every niche of modern times- be it fashion, education, sports, automobiles, cooking, or gardening. Websites answer most of the questions that arise in our minds. They serve as a reservoir of knowledge that is quickly accessible. The best part is a website can display text, videos, audio, animation of optimum quality, and high resolution.

If a student is struggling with doubt or needs help to complete the homework, websites can help him. People can stay updated about the current affairs by visiting the news websites.

Not just we can read articles, it is possible to shop through a website too. People may want to purchase the latest model of smartphone or get home delivery of groceries. E-commerce websites are specifically organized to facilitate online shopping. The buyer just has to open the desired website and browse his favorite products. Then he can easily place an order after furnishing his card details.

Websites are also being used by the companies to showcase their services. Because whenever a needy person will search a similar service, Google will suggest the company website. Then the person will enter the company site and gain complete information about deals and offers.

The websites can also be used for personal branding. You can create several portfolios on a website to showcase your talent and achievements. Having a personal website enriches your CV.

What basic things should you know about opening a website?

Bill Gates once said, “ if your business is not on the internet, then your business will be out of business.”

So, you can imagine how crucial the is the website to grow any business. Because the customers are already active online. Many of them searching every now and then for your service. And you will lose these potential customers if there is no website to capture them.

A website allows you to publish content that supports your brand and products. By reading blogs on your website, people will be convinced that you are selling something valuable and unique.

Now let us come to what you need to open a website. A domain name like www.yourcompanyname.com This domain name will point to the unique IP address where your website is hosted.

A host server – It is simply a computer that will store the webpages contained in your website.

A Content Management System like WordPress so that you can add new content and webpages. At the same time, you can manage their visibility and design.

For your knowledge, the webpages are written in plain text with intermediate formatting instructions of HTML- HyperText Markup Language. CSS is a language that determines the style of HTML. To process these contents coding languages like Java, Python, SQL, and PHP are used. Webpages are transported and viewed by HTTPS- HyperText Transfer Protocol Secure.

Some websites urge their audience to subscribe. This gives them exclusive access to premium content which is not free of cost.

Conclusion

In the 21^st century, all of us are surrounded by gadgets. The connectivity of the internet throughout the globe has made our lives much simpler. It has also impacted the way business works. That is why every business has their official website dedicated to customer service. Developing a website is cost-effective It gives ample space for product advertising as well. By using a combination of text, image, and videos you can generate a louder call to action.

To enjoy these amazing benefits of a website, hurry up, and build one for yourself!