Website Downtime Survival GuideHexRowAdminLogin
Website downtime can give you a terrible headache. Your users can’t access your site pages and service. Every function of the site just comes to a halt.
As a result, people have negative impression of your site. They think that you don’t care much about your business. Your credibility and consumer loyalty drops down. Eventually, they don’t trust you to get their task completed by you.
To save your site from all these setbacks, you must know clearly about “Website Downtime”. Here we will discuss about this very significant issue!
The first-ever documented website was caused by hacking!
In 7th February 2000, A 15 year old Canadian hacker attacked many popular sites like Amazon.com & Ebay.com. All the hacks were done in a DoS style, that rendered these sites down or inaccessible for a while.
Your server can crash due to several other reasons too.
In 2007, a survey done by Alexa.com listed popular websites and their downtimes. The statistics was unbelievable. Because huge sites like YouTube.com and Blogger.com were seen with a down time of more than 4 hours 45 minutes each.
If these well supported, advanced sites are not spared of down time issues, your site can easily become a victim!
The several causes of Website Downtime
Unlike other reasons, here you are closing your website after planning. Suppose you will update the drivers, software, firmware, hardware or the operating system itself. Then you will need to shut down the website temporarily. You will put a notice saying “The site is under construction”. And after the website is updated fully with new features, it will be back to the active mode.
Your website can crash down if the following defects occur-
- Hardware defect
- Software error
- Virus attack
- Corrupted files
- Programming error
Trouble caused by the operator or the user-
Website can go down-
- If the operator is unskilled.
- If you have deleted some core files accidentally.
- If you were experimenting and it lead to failure.
- If some of the website users are hacking your system or are sending malicious virus.
Sometimes untimely fire breakouts, thunderstorms, earthquakes, floods can take a toll on your website connectivity.
All these 4 causes first damage your server. The results are manifested when a user tries to reach your website.
What website downtime will look like to user?
Broadly the manifestations are of two types-
The customers can’t see a single page of your site. Or the entire website is unavailable.
In place of homepage, users will get to see different signs like
- Dead pages – That will never load.
- HTTP errors
- If the site is hijacked, they will view some malicious content.
When your website is accessible to the visitors, but only after a long wait! That means the loading speed becomes very slow.
What will you loss after a website downtime?
You will better understand through an example. The huge e-commerce brand Amazon went down in June 2007 for nearly 2 hours.
In this mere time span, the company lost $3.48 million. This happened because majors part of the company revenue was coming from online sales.
Loss of potential investors
When an investor browses your site, and sees a crashed server, it gives a very bad impression. Well built site and reputable business are first preferences for the investors. They will not partner with a website having technical glitches.
When people see your site is down, they immediately swap to another site, and make sales there. Some people might also feel that your site is technically unsafe to make payments.
Search Engine Ranking
If your website goes down frequently, has crossed the 24 hour timeline, it will suffer a tremendous drop in ranking.
How to prevent your site from crashing?
Here we will tell you 6 tips that you should follow judiciously.
Buy backup for the primary DNS-
Often, DNS malfunctions are the cause behind website crash. If you have a secondary backup, your DNS data will be saved. You can manage when the main DNS goes down.
Buy tools to monitor your site-
A monitoring service regularly checks your website. If the site goes down anytime, it will update you through email notifications.
Make regular backups of your website database
Update domain registration –
Sometimes, your domain name is outdated and your website crashes down. So, always remember the validity period. You can set the domain name to auto renew. Or buy a plan for a longer period like 10 years.
Sign up with Google Webmaster Tools –
By registering your website on this tool from Google, you will get regular updates about your site. If their is any site error, you will be immediately informed.
Use appropriate error codes-
If you are planning a website downtime, you should use the proper code. This will indicate Google crawler that your site is just down temporarily. So, use 503 HTTP Result Code ( Service Unavailable), instead of 404( not found).
If your site crashes…
Take the following steps if your site has crashed.
Make sure that your site has crashed for real, and there is no issue of browser and internet connectivity. For that ask your friends to check your site.
Figure out the cause-
Delve deeper an spot the main problem behind website downtime. Because there are a bundle of reasons like programming error, hardware or software defect, DNS problem, expired domain name.
Immediately, contact your hosting provider for technical support. Or ask your IT team for help.
After you notice the crashed site, inform your users about it. Notify through your social media. If you are planning a site downtime, send emails to your users making them aware.
Cooperate with the IT team-
The IT team will require passwords and other information to fix bugs in your site. So, stay connected with them and be cooperative.
Most important of all, have patience and stay calm!
So, this guide was aimed to aware you about a serious issue that every website faces. Website downtime can be prevented and quick fixed of you follow the above said steps. Hence, stay informed and protect your precious site!