Way to measure your website’s UX

UX or User Experience is simply how the visitors feel on your website. Are they satisfied or frustrated? Does your website meet all their expectations?

You yourself can’t fully answer these questions. You have to ask the audience and collect their feedbacks using specific tools. Then you can confidently say that your website serves great UX.

User experience is necessary to retain new visitors and convert them to buyers. If it is poor, then a rich traffic will keep bouncing back. So, to excel in e-commerce, you have to make your UX advanced.

Here we will talk about 7 accurate and modern techniques to assess your UX. Majority of them are accomplished by CRO or Conversion Optimisation tools.  By using the methods, you can understand the lacunas of your website and fix it!

1. Table of Contents

   Website forms

Every user on your website has to fill up forms for opening a new account or sign up. These forms contain several fields to collect information like email id, address, phone number etc. You may also create new forms for surveys, newsletter, feedbacks.

But do you know that the complexity of a form can affect the UX? Yes, if your forms are very long, and ask unnecessary info, it will trouble the users more.

So, you need to check whether the forms are hampering overall site UX or not. Hotjar is a well known Conversion Optimisation tool which will help you in this. There are two tools to check form UX on Hotjar-

• Forms

The form feature of Hotjar will give you a complete analysis of your site forms. It will tell you which fields are being skipped by the users.

• Video

This feature will show you the video recording of random users filling out your forms. So, that you yourself can judge which fields are taking time. Where the users are slowing down and leaving the form filling work?

After identifying the fields harming UX, you can modify them to better ones. If they are actually unnecessary for your business, delete them from the form.

2. Check how users are navigating on your site

Navigation is an important aspect in every website. Because you want the visitors to click on that CTA button or that key to product page.

So, you will ask how many visitors on my site are clicking on the CTA? If the answer is very few, you are definitely losing huge conversions.

CRO tools like Hotjar will give you the accurate answer. Crazy Egg is another tool with a detailed heat map feature.

Heat maps represent your webpage in blue and red colours. The red zones will indicate the buttons receiving most of the clicks. Whereas buttons in blue area are rarely clicked by users.

If you found that the main CTA is not receiving much attention, replace it to a more prominent position. Or change it’s colour and design so that people can’t avoid looking at it.

Crazy Egg has another tool by which you can track the source of buyers. You can actually count how many buyers you gained through the Facebook ad. Or how many clicked the Purchase button after reading your blog.

Knowing this metrics, you can invest on the major source of leads, abandoning the less effective campaigns.

3. Collect feedback through customer support department

It is a nice way to know your costumer opinion.

Especially, right after you added a new feature or made some changes to your site. You should never ignore the appreciation and complaints of your customers.

4. Customer support

Strong customer support also adds to the UX. Costumer will always look for ways to contact you. So, provide a reliable and 24×7 available medium for communication. Like live chatbots, phone number and email address.

If you don’t reply to the costumer complaints and calls, your UX quality drops down. You should also make your website copies easy to understand. So, everyone reading your content will get a clear idea about your business.

5. UX in the checkout process

Actually, many people are going to your check out page. Then some are abandoning the purchase. And the rest are getting converted.

With the help of some tools, you can find out the reason why some people didn’t buy your product. Checkout Behaviour analysis report on Google Analytics will explain you everything. You can know at which step most of the users left your site. Or which design element impacted their buying decision negatively?

Then you can improve the UX of that step. You can delete that step entirely and make your check out process much simpler.

6. Site loading time

53% users leave a site if it takes more than 3 seconds for a website to load. Will not you save a huge traffic if your site speed is optimised?

You can check your site loading time on Google’s page speed insights tool. This tool tells you which page is the slowest and what is the reason behind the delay. You can also try Pingdom tools and Web Page Test.

Commonly, this problem happens because of heavy graphics on a page. The solution is to compress the pictures using tools like TinyPNG, ImageOptim.

7. Usability testing

It is the best method till now to measure your site UX. Because here you will be requesting real people to test your site. You can tell your friends, family and relatives for this. You can also give this task to a few customers in your niche.

They will test the functionality of your site, and give you genuine feedback.

So, these were some efficient processes to check the user experience. Remember, if you succeeded in satisfying your customers, you can expect a lot of benefits in return. So, hurry up and enhance the quality of your website!