User Experience Pitfalls That Repel Website Visitors

Bad user experience repels more visitors from your site than you think! Unlike other factors, you have the power to make your UX incredible.

You can declutter your site, give it a clean, professional look, and garner praises from your audience. You can also simplify the operation & navigation part so that people enjoy browsing your site. There are many other product changes possible through little efforts.

They don’t require hard technology and intelligence. You will know why by reading this article. Here we are presenting you 9 common UX pitfalls, that you can correct in no time. By fixing these glitches, you will save a huge proportion of traffic from bouncing back.

Without any delay let us begin…

Large ads covering the center

These are the advertisements that are exhibited in the central part of your website. Okay, you have used them to generate ad revenue. But do you know it is killing your UX in the backdrop?

Because every user on your site has come to consume some valuable content. And when the ad covers the major screen space, the audience is frustrated. Their attention is diverted from your brand to the commercial ad.

This ad strategy does not value the precious time of website users. So, consumer loyalty also decreases.

Solution- It’s time to rethink about your graphics & central ad design. If you are a blogger and your chief income source is ads revenue- take the ad section to the sides or other sections of webpage. Don’t hamper the content view.

But if you are an e-commerce seller, then target your focus towards business only, not to ads.

Stock Photos

Pictures & graphics form a precious section on your website. They impress the visitors and get indexed by Google. Stock photos are never a better idea to decorate your site. Because they are not authentic and seem too fancy. Many websites have already used them.

Your visitors are looking for some originality in products and brands. To give that value, showcase real and high quality pictures of your products. You can also make a gallery to give a glimpse of your office and teammates. Your website will look more authentic if it has the image of your office building and satisfied customers. See, you have better options to replace those old stock photos.

3. Complicated Site

By complicated we mean, a hell of a lot of buttons and options to click. Well, the tech-minded will not have a problem, but common visitors will suffer a lot. They will face a dilemma on which button to click. They will not find what they were searching for and will leave your site.

solution- clean site with minimum options will look both visually appealing and easy to use. Find out the first requirements of visitors to your site. Take help of customer surveys and Google Analytics. Then prepare a list like Pricing, About Page, Contact info, customer support, etc. These will be the main options in your home page. Delete the unnecessary buttons. Now your site is no more complicated! Your UX will greatly enhance.n- 

4. Slow site

Each second counts while a website is loading. According to Cachefly, an e-commerce brand can lose up to $4.35 billion due to slow page speed.

Another amazing statistics tells that users will browse 1.6x more pages in a fast website. That means you have increased chances to convert the leads.

So, the biggest question is how to make a website faster?

Solution- There can be various reasons for a slow site. If your site goes down due to heavy traffic, take help from a CDN or Content Delivery Network.

Check your page size on tools like Page Speed. If it is greater than 500 kb, compress the image files.

If the problem still persists, ask help from the host or change your hosting company altogether.

5. Videos on Autoplay

Videos that play automatically can be a headache for your users. It just appears out of thin air and steals all the fun of content browsing. Some people get very annoyed because they can’t find the mute or stop button.

Solution- Give your users the best experience by deleting the auto-play videos. Instead, put videos that are easily controllable by people.

6. Popups

Popup ads, promotions and subscriptions also hamper the UX heavily. People have already seen those popups in spam sites, don’t force them to perceive your site like that!

Solution – The best remedy is to completely remove the popup ads. You can place the ads permanently in page sides. The reader will click on the ad for more information if he wants to.

7. Ad copy not matching with website copy

It is essential for a website to not set false expectations. Initially, huge traffic will flow through the alluring ads. But very few of them will get converted.

Suppose, you told in ads that you have 30% off on products. But the website says that there is 20% off. This will hugely disappoint the visitors and you will break their trust.

Solution- Display the same tagline on your ad and landing page. If the ad promises “free delivery on first order”, then the same line should be present on the landing page. This method is proved to increase conversion rates.

8. No clarity on your business

A website should quickly depict about the main values of a brand. Some sites are so poorly organised that viewers can’t conclude what they actually sell. So, without any delay, people leave such kind of sites.

Solution- Try to tell what you do in the heading itself, that too in one sentence. Don’t get too complicated and confuse people. Describe a little more in the subheading. You can also keep a brief video demonstrating your services.

9. Lengthy sign up forms

The user has finally agreed to sign up with you. It is what you always wanted. But if the sign up form is very long and asks for too much info, many people will choose to not sign up. And see, you lost a lot of leads for a little mistake!

Solution-  Delete the extra fields from the sign up form like user name, work details, family details etc. Make it as short as possible.

Pic plum site only asks for name, email id, password. Airbnb goes one step ahead, where the user can sign up through Facebook and Google.

But sometimes these long fields help us to gain info about the demographics. So, it’s always better to test the forms.

Ensure that the form takes maximum of 20 seconds to fill up. Else the users will get frustrated.

So, these were the 9 pitfalls which you must avoid. Just follow the given solutions and make small changes to your site. Then witness the engagement and sales getting improved!