Tips to woo your first-time web visitorsHexRowAdminLogin
The Internet is filled with thousands of blogs and articles under every topic and niche. Getting noticed by the people has become very daunting for new companies.
Though content marketing can greatly improve your visibility on Google, much effort is required to catch the attention of visitors. You have to take care that every new person clicking on your website doesn’t bounce away too quickly.
There can be many reasons that you are not able to expand your audience. Despite doing wholesome content marketing, you might be losing on some minute points. It is possible that the first time visitors are bored from the slow loading speed of your website. Or the site design is confusing and not up to the mark.
So, here we have prepared a list of five outstanding tips to leave a mark on every newcomer on your website. Because this is the only way you can grow your existing number of customers to maximum!
The magic of lead magnets –
According to many experts, lead magnets can drastically enhance both your traffic and conversion rates.
This is because of our inherent human nature. We love to acquire valuable things for free. And the lead magnet rightly makes use of this quality.
Lead magnets are free and valuable resources. They can be any useful material like ebooks, guide, free video, free course, checklist, pdfs of an article, etc.
You can use lead magnets at the end of your blog posts. To grab a lead magnet the visitors will have to pay nothing. So, they will feel a sense of accomplishment and satisfaction. But you can easily collect their email address in exchange for the free resource you provide.
Like this, you will unlock the door for successful email marketing. And no doubt, email marketing is the most efficient method to engage and convert potential customers.
People will be much interested to download your free resources if you attach a price tag to them. For convenience, you can compile ebooks or guides on the main themes of your business. So, that you give their link according to each unique blog you publish.
Always make sure that your lead magnets are closely relevant and provide more value than the public content. Giving away advanced or upgraded material in free will surely uplift your elite traffic!
Don’t neglect the design of your homepage. Have impressive formatting to your blogs.
Every new visitor will first see the organization of your website. You have got only 50 milliseconds to make a lasting impression. Because this is the proven time frame in which a viewer decides whether to accept or reject your blog. Hence, you have to make your page design very appealing to the eye!
The secret to mesmerizing site design is a professional web designer who can do the best work for you. You need to select the best template, color palette according to the taste of your audience. And yes, do not forget to optimize your page speed.
Next, we come to the formatting part. It is an essential thing because your audience should not feel bored. Otherwise, he will bounce back. So, take care of the below points –
- Minimize the use of long sentences. Instead, break down them into short lines. You can also use the Hemingway app to measure the readability of your text.
- Break your entire blog into small paragraphs. It will be more relaxing to read.
- Have a catchy introduction to glue the audience. The first paragraph should be the best of all to intrigue readers.
- Put images in between for representation. People love to read blogs with illustrations.
- Highlight the keywords, especially for the scanners!
- Put quotes of famous personalities in colored boxes. That makes the blog more strong and attractive.
Prove that you have positively changed people’s lives-
Due to day to day scams and cyber thefts people have lost their belief in online brands. You have to show that you are not a scammer. This is best done through influencer marketing. If you have a good budget, invest in this excellent trick. Collaborate with a popular influencer to advertise your products. People will be more interested to spend than before.
You can use another cheaper method to gain the trust of people. That is giving social proof. Showcase the past clients you have worked with. Share their positive feedbacks on your site home page. Publish case studies and success stories of satisfied customers. This will surely boost your sales. Because people listen more to costumers like them. They have less trust in the brand and its marketers.
Have compelling titles and subheadings to your articles
Your mission is successful when a large number of people click on the title. So, the title has to be like a clickbait. It should sound like a rich benefit to the customer. The title should tell what your brand has in store. In short, the heading should be benefit-driven not feature-driven.
In the heading, you need to create an irresistible urgency. So, the customer will plunge in to see.
Moving ahead, the subheadings are equally important. They should highlight the main benefit of a paragraph. So that people will keep reading to find what is the next benefit!
Find the ultimate tagline through keyword research –
The main motto of the keyword research is not to get a top SEO ranking, but to get acquainted with the language of common people. That is why every keyword report has a factor called search volume. People use certain keywords in a niche to get their desired solutions. They will never type an elegant phrase while searching a product. So, you must know that exact phrase to reflect in your blogs.
We will recommend you to use the consumer forums where people usually write their queries. Scan through them and get the keywords for your niche. You can also exploit various free tools to get the long-tail keywords! Long-tail keywords improve your ranking as well as customer recognition.
So, these were our top 5 recommendations to boost sales. Now that you gained an idea about these methods, go and apply these to your business. Perfect implementation of even one tip will make a remarkable growth in your traffic. So, hurry up and work on these tips!