Things To Look Out For When Outsourcing Online Marketing WorkHexRowAdminLogin
Online Marketing is a crucial domain of every business. Managing it through an in-house team requires a heavy budget. It can be tough if you are a small start-up or just starting your business.
The ultimate solution to save your expenditure is outsourcing. 33% of companies are currently outsourcing their sales & marketing.
But then the biggest question pops up. How will I find the best firm or agency to handover this responsibility? Because choosing the wrong firm can cause you long term loss.
Here we will see 23 qualities to search for the best outsourcing firm. By using this checklist you will give a load of marketing in safe and trusted hands!
- Outsourcing must increase your efficiency
There is no benefit if the firm is making your tasks more complex, and is not able to meet deadlines. Because you are outsourcing to save money on technology, research, and resource. Ensure that these goals are fulfilled. Choose an agency that will boost your productivity.
Partner with a firm located in your home country
Of course, you would be excited to work with an internationally based firm. Because they deliver on time, premium quality service. But have you ever wondered about the timeline difference? You will have to attend video calls in odd hours like morning 6 AM. Physical meetings will be replaced with video chats. If all these would tire and frustrate you, then check out for a firm situated in the home country.
This is especially needed if you are outsourcing content production. Presently, 18% of content work is being outsourced. Content represents your brand. It should be errorless and entertaining. So, look for freelancers or agencies who have a good hold in the English language. Ensure that you don’t have to edit blogs separately after they are submitted to you.
Look for high-quality expertise
You are outsourcing because you can’t afford advanced resources and skills for a task. Your expectation should also be high for the work quality you receive.
Every firm follows a step-wise process to complete your tasks. You have to monitor at each step and correct the glitches. Then you will get the finest service.
Assess case studies, sample works, past projects
Every firm you contact will be having a unique work culture and style. You should review their work samples before making the final agreement. Otherwise, you may not like their work in the future and get frustrated. So, ask for past projects and thoroughly review the standard. If it satisfies you, then take the next step.
Get the contacts of past clients of the firm
It can be possible that the firm is showing you the best works only. They won’t be fully transparent and may hide their weak areas from you. The past clients of the firm can help you out. So, take the contact info of clients from the firm managers. Then talk with them and learn their true experience. This step will save you from making the wrong decision.
Look for a continuous success rate
Since 2009, 57% of businesses have increased the number of tasks they outsource. So, the outsourcing industry has grown remarkably. If you are talking with a firm, that has an unsteady growth rate or history of failures, be alert. The firm must be having some serious work glitches.
So, start searching for another agency.
Don’t fall for an agency that offers outsourcing at a very cheap cost. Because many businesses have got cheated with low quality work.
In the last decade, the cost for outsourcing has surged up by $10,000. There is a fair range of wage for each task. You can know more by researching. Don’t compromise quality for money.
Outsourcing should be affordable
We told you not to deal with the cheapest bidders. Similarly, you should not partner with a firm that charges too much. High cost doesn’t guarantee extraordinary results. So, team up with the agency which offers fair and economical pricing. This is especially important for start-ups and small companies.
Searching for such a firm would take a lot of effort and patience. But that will be worth it!
Choose top offshoring destinations
Suppose you have decided to outsource to a foreign country. Cheap labor in some countries will attract you. But invest carefully because the government of these countries has unstable policies. Rather select top Asian countries like India, Indonesia, China. Because these are developing countries. You can expect a stable flow of quality service from here.
Solve capacity issues
Today 45% of companies are getting rid of their capacity issues by outsourcing jobs. So, assign tasks to a firm that would effectively relieve your workload. Then you would be able to satisfy your clients. You will also achieve targets and fixed deadlines.
Sign a contract first
Signing a legal agreement with the outsourcing firm ensures work consistency. So, never rush into collaboration too early. Wait for the contract to be made and signed. After that, you can stay relieved about the punctuality of the agency.
Follow the trend
If you look at past trends, you will see that the outsourcing of content marketing and web development has reduced. Nowadays, companies are extensively outsourcing SEO and PPC. There are strong reasons for this change. Research thoroughly and analyze the data. Outsource only those tasks which are being mostly outsourced.
Try a combination
If possible, integrate outsourcing with in house teams. Instead of outsourcing the entire task, contribute some efforts to it. This can return you rich benefits. For example, take the task of video marketing or content marketing. Many companies are outsourcing these tasks only partially, which require simple labor. In the end, they manipulate it by giving their style and touch.
Seek trained freelancers
Some tasks require special training, skill, and qualification. Just to perform this task, you can’t train your in-house team. Better to hire freelancers who are already specialized in that job. So, always look for standard qualifications before making a deal.
Outsource basic tasks
Don’t know how to begin with? Start outsourcing basic tasks like content writing and design. Because no matter what business you are, you will need these works done. Then you will get more time for other core competencies.
Outsource tasks which require consistent efforts
For example, social media marketing. Here you need to post regularly with the same passion and creativity. Your in-house team would be so busy to maintain the spirit. So, better to outsource this domain to a separate firm.
Save the labor expenditures
Before you embark on a project, calculate how much will be spent on hiring, training, managing new employees. Now compare it with the outsourcing charge. You will find the latter one cheaper. So, outsource tasks to reduce the labour cost.
The firm should be expert in core tasks as well
Suppose your company grew and your workload overflowed. Now you will want to outsource the core tasks as well like product development and sales. If your outsourcing firm is already specialized in core tasks, you will have no problem. With zero hassle, you will expand your outsourcing territory.
Focus on growth
Before partnering with an outsourcing firm, make sure that it will lead to the growth of your business. The outcome should be an increase in sales and hitting the growth milestones. Sticking to the goal is very critical because you are outsourcing a chief component of business- Marketing!
The firm allows you to expand
You and your outsourcing firm should be on the same page. The firm must support your dream of expanding. Indeed, there are agencies that are passionate to grow their client companies. Such firms allow you to expand your reach to new geographical areas. This directly leads to growth.
Experience & Resources
Look for a firm that has already worked with businesses like you. Because this experience will help you to excel. Also, look if the firm has sufficient resources to manage the tasks.
Engage your employees
Finally, we want to say that, in the craze of outsourcing don’t eliminate your employees. Because they are the best assets. Employee social advocacy is an effective way to gain a new audience and customers.
So, these were the 23 tips that will gift you the ideal outsourcing firm. Follow the above advice judiciously and reap the benefits!