The Ultimate Guide to Pinterest Marketing : How To Improve Your Reach And Promote Your Brand

Do you want to expand your brand reach in a short span? That too when you have already done enough Facebook and Instagram marketing.

Yes, you still have another platform unexplored. And it is none other than Pinterest, the social media with more than 250 million users! 500,000 businesses have already their accounts on Pinterest, to grow their audience.

Let us discuss some beneficial features of Pinterest that makes it the ultimate choice for marketers.

The pins here have a rich sharing potential. Unlike Facebook posts and other content, the pins have long stability. Additionally, Pinterest offers many lucrative features for business accounts!

Let us have a look at these extraordinary features-

• If you are a small business and want to learn more about Pinterest marketing, Pinterest Academy is there for you!

Here you can take part in workshops, grow your network with other pinners. You will also have access to exclusive webinars, resources, and blogs.

• When your business account will be verified on Pinterest, you will receive another amazing tool- Pinterest Analytics. Using it you can track your progress and build new strategies.
• Pinterest provides 5 types of rich pins to its business account holders. Rich pins have advanced features like the direct link to the main site, pricing & stock updates, integrated maps, etc.
• As a business person, you will have prior access to newly launched tools- Widget Builder, Pin It button, Buyable pins, promoted pins, and many more!
• You don’t need to build an account with your personal name. You can have a company name instead, and add a Facebook tab to your account.
• Lastly, Pinterest urges it’s business accounts to follow a set of rules. For example, you should not spam the platform for more engagement. You can’t run sweepstakes and contests very often

You can’t tell people that Pinterest is sponsoring you.

Now that you understood the features, let us know how to get the best of this platform

The art of creating Viral Pins

Do you know an average pin is repinned at least 10 times? That means a single pin delivers rich content. It is worth 6 page views and 2 times site visits. It means you will win the game by creating viral pins.

But how to do that?

Like any other content forms, here you have to research the interests of the audience. You have to find what most people are searching for on Pinterest.

Popular searches on Pinterest

Look, 80% of the Pinterest audience is female. So, their interests like food, home decor, DIY, fashion, design, wedding, arts, kids, travel, etc top the list. Male viewers are growing in a faster space, so you can create pins for them as well.

How should be the image of your pin?

To go viral, your pin has to be visually appealing. From the Pinterest trends, we have concluded these facts-

The image on your pin should have a high resolution because it looks professional!

Lighter images and images without face garner more repin.

The more simple, the better. Follow the KISS rule.

The optimal Pin Size is 736×1102 pixels. For automatic resizing of your pins, use Canva’s template. You can apply instructographics for a DIY pin. The pin will be lengthier but more valuable.

Tricks to increase visibility and shares on your pins

1. Find the best time to post

You have to find out the time when the majority of your audience is active on Pinterest. This would increase your visibility.

As per Social Fresh, you should pin from 2 PM-4 PM or 8 PM- 1 AM.

2. Add Pin It Button to drive interaction

If the images on your site have a Pin It option, users will be able to share it on Pinterest. WordPress also has a plugin for this purpose.

3. Integrate your Facebook and Twitter accounts for wider reach

Use the following steps-

Go to account settings> Social Networks section> Add Facebook and Twitter tabs.

4. Send pins through a newsletter

If you already do email marketing, send your best pins to the customers. It is the simplest way to attract traffic.

5. Optimize your pins

Yes, like any other content, pins should also follow SEO. This means that the pin title, descriptions, and image alt tags should contain keywords. The keywords should be context relevant as well.

You can use tools like Google Adwords Keyword Planner to get the best suitable keywords.

6.Have a call to pin

Like you do in CTA, encourage your audience to pin your post on their board. This can boost engagement by 80%.

How to get more followers on Pinterest?

When a person thinks to follow you, he checks these three factors-

• Your no. of followers and following
• Your no. of pins
• Your no. of boards

So, the first step to attract followers is to have a lot of content. Ideally, you should post 5 to 30 pins per day. The pins should be a mix of your content and other’s creations. Instead of posting all the pins in one go, keep posting throughout the day.

The very next step is engaging in the comment section. Yes, you should regularly reply to the comments of your followers.

It is better if you comment on your follower’s pins too.

Start following the popular boards under your niche. Leave positive comments for their pins.

Launch an open board where your followers will be able to pin interesting posts. This is a very good strategy to grow your reach. Collaborate with the popular influencers under your niche. Request them to post a pin in your board.

Don’t forget to check out the ‘Find Friend’ button on your Pinterest account. Use it to connect with your friends from Facebook & Twitter.

Reach more with Rich Pins

Let us find out what Rich Pins mean. Many businesses have increased their repins by 82% after using this feature.

As discussed, Rich Pins are of five types-  Movie, Recipe, Article, Product, Place.

See for example a Product Pin has a direct link to the main site, real-time pricing, and stock availability info. Similarly, an article pin will carry your brand logo, a catchy description, CTA, and a link to your blog post.

To access this feature, you have to integrate the Rich Pins on Pinterest, add meta tags, and get it validated.

Start Diversifying your content to satisfy the growing interests of your audience. Post relevant content in accordance with changing seasons and trends. Never settle down with only one type of static content. Move your most popular pins to the top.

In every pin, leave a direct link to your site in the description. Then, any visitor can easily check your main site.

Tap into Pinterest Analytics

This amazing tool on Pinterest allows you to track several useful metrics like

• Your most liked pins and boards
• Your audience demographics
• The device used by the majority of your visitors
• Source of traffic through Pin It button
• Most saved pins on your site

All these data would help you to enhance your strategies. But before that, you have to get your account verified. Non- verified accounts can’t use Pinterest Analytics.

To get verified, go to settings and add a meta tag. Upon verification, you will receive a badge, red tick. This will mark your authenticity before the audience.

So, this ends our brief guide on successful Pinterest marketing. We hope you gained a good grip over this interesting concept. Now, hurry up and open your Pinterest account if you have not done yet.