The Elements Of A High-Quality Website

Traffic Secrets, Uncategorized, Website, Website We launched, Wordpress

So, this was the complete list of 10 elements that are very essential for a quality website. The tips given here will upgrade your content and ultimately boost the site performance. Then what are you waiting for? Start working and groom your website to become the best!

As a business, you have to make a great impact on new clients. These potential customers will first check out your website, before making any direct contacts. By having a look at your site, they will make any conclusions on your business, expertise, reputation, and honesty.

But if you have a poorly designed site that doesn’t provide all the information, loads slowly shows errors, your brand image gets affected. Along with that, it also dumps down your rank on SERPs. All these eventually lead to little traffic and fewer conversions.

You can save your site from all these mishaps if you strive to enhance its quality. But do you know what elements are crucial for a high-quality website? In this article, we are going to show you the 10 core elements for a great website!

Content covers a major space in your website. Is not it? Then our first step should be making the content of high quality. High-quality content has the following features:

It should be unique, original, and simply not a copy-paste from another site.
The content must serve a purpose, it should render some value to the reader.
It should be organized and formatted as per the latest SEO protocols.
The audience should find it easy to consume. The content has to be attractive enough to garner many views, likes, and shares.

Now let us proceed to the 10 core elements to maintain quality content and website:

Table of Contents
Relevance and context

Earlier, site builders intentionally used to do keyword stuffing. This fetched them a higher ranking but failed to satisfy the people. That is why Google has updated its algorithm recently. Now the search engine is advanced enough to analyze the meaning of articles and blogs. It is able to gauge the relevance of published content with its title and topic. So, instead of placing keywords, move your focus to build helpful content for people. According to SearchMetrics, if your content has proper relevance and context, it will be ranked at the top.

Content-Length

Another metrics that matter in quality content is its word limit. The top-ranked sites nowadays have an average of 900+ words per page. This indicates that if you want to stay at the top of the SEO game, short articles won’t work. A blog of word count 2,000- 2,450+ is ideal for total SEO. Even the readers prefer the articles which contain at least 1,600 words. So, never sit back with a constricted piece of article. Expand the writing and give your readers a descriptive delight.

Images and videos

The images and videos on your blogs give an entertaining break to your readers. Without any graphics, an article would seem boring! That is why visuals form an important part of your content. Their quality and quantity matter a lot. For example, a picture on your webpage should be at least 32×32 px to have a better resolution. You can easily observe that the top articles on Google have around 7 images in them. You can also make your content a lot more entertaining by including relevant pictures for each subheading.

Grammar and spelling

Just a few spelling and grammatical mistakes in your post can drag it down on Google ranking. Popular search engines like Google, Yahoo, Bing even penalize the websites having errors. Because they believe in showing people content that is flawless. Most importantly, 42.5% of internet users are disappointed when they spot a grammar blunder. A perfect solution to avoid such mistakes is 2 times editing and proofreading. You can hire a professional proof-reader or use certain apps to make your content free of glitches.

Readability

It determines the ease with which people comprehend your blogs. They will obviously flee away if your content is difficult to understand. Large complex sentences, excessive use of passive voice, and adjectives make content hard to decode. You can make your articles simpler by deleting unnecessary words. Shorten the sentences and paragraphs into crispy chunks. Always check the readability before publishing your blog online. You can use the Flesch reading ease formula or Hemingway app for it. Having great readability will also improve your SEO ranking.

Formatting

Today no one has ample time to sit back and read the entire blog line by line. It is surprising that 79% of viewers just scan the webpages without going deep. But your aim was to attract attention towards your creativity, right? Formatting helps you with this. H1/H2 tags, bullets, numbered lists are helpful to highlight main points. You should also make the prime keywords bold, italicized, or highlighted. This way your reader will get the best value from content. Search engines will reward you for adequate formatting. Formatting and proper page layout magically enhance the readability of your content.

Expertise

Who doesn’t want to receive advice from an expert? This is also true for Google. Audience and search engine, both would prioritize articles produced by a reputed author. If you are a beginner there is nothing to worry about. Just focus on serving your readers well researched and informative content. Don’t give false data and make false promises. People will trust you more if you give evidence, links to other resources to justify your points. You can also present case studies to build authority. Be it any niche, expertise is vital to growing the audience base.

Social Media shares

A high-quality website features visible social media buttons on its page. When people share your content a lot, Google automatically indexes your site for a higher ranking. In fact, a content which has been tweeted multiple times achieves top rank in 50% less time. To facilitate more shares, provide a powerful CTA near the share buttons. Include options for Facebook, Twitter, Instagram shares.

External and internal links

Sites that rank number 1 on Google have a minimum 1 internal link pointing to another blog of theirs. It is a good SEO trick to create internal and external links on a webpage. Just ensure that the pages you have linked are actually relevant. The anchor text should be equally relevant. Not only you will get a good rank on SERPs, you will also win the heart of your audience.

Comments

You may not believe but the quality of comments below your blog can alter your google ranking. Google algorithm prefers webpages where customers have interacted positively. On the other hand, criticizing comments can hurt your SEO. New visitors can also weigh your worth by reading the comment section.