Steps To Build And Execute Your Content Marketing MachineHexRowAdminLogin
A business is just like a machine. We put our efforts as input and extract profits as output. Especially, content marketing is very relatable to the concept of the machine.
You invest long hours into curating, creating, polishing good articles. Then the audience interacts with it and you receive new leads as output. Just like maintaining a machine, you need to be consistent with producing new content. The entire process must go on smoothly with the least friction.
The more efficient your content marketing machine is, the better will be the results!
This is where the new term “Agile Marketing” comes into play. This type of marketing focuses on making your processes faster. Because, if you are late, then your competitors may take over you.
With agile marketing, you don’t have to grind for hours to come up with a product. You will be investing fewer efforts and delivering value to customers way quicker.
Here we are going to talk about the 11 steps to build an ideal content marketing machine. By following the tips your content machine will be more productive than ever!
It is the first and foremost step to start content marketing. You should not blindly write content for a general group of people. Rather build buyer personas for your business. Then segment them into categories. Your content should be specifically aimed to aid these demographics. To find out more about your customer avatars, step out, and talk with them. Get accustomed to their lifestyles and understand what their problems are. Then only you will be able to write valuable content that solves their problem.
If your content is not targeted, it will not be able to capture and convert leads.
Team up with a Managing Editor
To excel in content marketing, lots of skills and experience is required. It is a vast and growing field where SEO is advancing day by day. Hiring a managing editor is a clever choice you can make. He/she will be having rich expertise in editing, writing, SEO, analytics, social media, and many more. He will help you to build the ideal content strategy to stay at the top of the game. He would manage the content scheduling, creation, and delivery so that you don’t have to worry much.
Expand your community
To build more quantity of content, you can hire some freelancers. This way your content writing efforts will be multiplied.
You aim to deliver the content to a huge group of audience. This tough task becomes easy when you expand your network. So, start nurturing your small community that includes freelancers, co-workers, followers, subscribers, influencers. This small group of people would share your content with more people. In this way, you will achieve a better, wider reach.
Make a deep impact with every blog post
Every piece of content gives you a chance to win the hearts of the reader. When visitors feel valued and cared for, they move forward in the buying journey. So, strive to make your content valuable and impactful. In each article, reflect your brand mission and values. Show the audience how you care for them.
Your content should be interesting to read as well. The writing style should make the reader curious to know what is next. Encourage readers to share your content on social media.
For better visibility on Google, follow the latest SEO norms.
Recycle and Repurpose your content
There is nothing bad about posting the same content more than once. Because some of your audience, who missed the last post will be able to read it. Again, some new audiences will also consume it fresh.
You can repurpose your content as well. For example, if you have a blog post, you can convert it to an infographic and post it. You can make slides of the content and upload it to Slideshare. Or you can read the content aloud and make a podcast! See, there are many creative ways to repackage the same old content, without being much creative. You just have to keep your mind open to new ideas.
Have a powerful CTA
Apart from serving value, the main aim of writing content is to drive conversions. Many visitors can be persuaded through a strong call to action at the end of an article. You can place attractive clickable buttons to encourage action. Like Download Now, Subscribe, Add to your cart, Buy Now. Having a nice CTA can go a long way in boosting conversions.
- Deliver the same content through multiple channels
Delivering content through multiple channels multiplies their effectiveness. You can create many of them for example- Website, Social Media, Newsletters, SMS, campaigns, paid ads, conferences, and influencers. This tactic will also ensure your content reaches the maximum number of people.
- Schedule time for the various content work
There is an ideal industry standard that tells how frequently you should post content. Here is the rule.
For best results, you should post articles and blogs on a daily basis. Videos and podcasts should be uploaded once in a month. And other content forms such as ebooks, webinars, infographics, case studies can be put up quarterly.
You should never break the consistency else your metrics will suffer.
- Experiment and learn
You never know which content strategy will work best for your business. So, it doesn’t hurt much to experiment with new content strategies. When you find the best fit, try to document the process so that you can refer to it in future.
- Analyze metrics
It is crucial to keep track of what you are doing well and where you are failing badly. Analytical tools work magically to give you accurate insights. You can measure metrics like page views, total time spent on a page, source of traffic, bounce rates, etc. By regular tracking, you can improve the content.
- Regular team meetings
You are putting team efforts into content marketing. So, all of you should be in the same page. Make sure all the team members are aware of the goals, progress, and performance of the content. It’s recommended to hold regular meetings when possible. By this, all the team members will stay updated about the new changes in content strategies.
So, these were the key 11 steps to follow, if you want your content marketing to flourish. These tips will make your content machine run quickly and smoothly so that you retrieve more output with the least effort.