Reasons Your Website Deserves To Be Penalized By GoogleHexRowAdminLogin
Google aims to provide its users the finest quality of search results. So, it regularly enhances the algorithms to filter the most valuable content.
Google rewards informative sites by ranking them at the top. It can also penalize your site for various reasons that we will discuss here.
Story of Algorithm transformation
For the first time in December 2000, Google updated its algorithm by a toolbar extension. Since then, Google is continually striving to uplift better content and delete the poor quality sites. This elimination is done through penalties.
Same happened in 2012. The Penguin update penalised a huge number of sites. It even deleted some websites for their poor content strategies.
How to recognise a penalty?
Generally, a penalty can be automatic or manual. If you have been manually penalised, you will be informed about it by email alerts. But some penalties caused by Google algorithm are automatic. Here are the visible signs that show your website has been penalised-
- Unlike before, your site now does not rank for that main keyword or brand name.
- Your ranking on SERP has spontaneously dropped, without any changes from your side.
- Your site has been wiped off from the cached search results.
- While searching for your site by entering the full URL, the site does not appear.
- Your other webpages are ranking despite of the home page.
Any signs from the above can confirm this fact that your site has received a penalty.
50 key reasons behind a penalty
Now we have come to the main part of this article. Here we will discuss 50 important factors leading to a awful penalty! Reading the causes, you can keep your site up to date and protect it from spontaneous penalties.
It is a SEO protocol that webpages having rich inbound and outbound links rank higher. Because when a content is really informative, popular sites link to it.
But many sites start the controversy by buying links for better page ranks. It is a dishonest activity. And if you are buying excessive low quality links, you will be caught and penalised.
Higher Reciprocal links
Reciprocal linking means you are swapping links with other sites for mutual benefit. Excess of it is also very bad. You will be caught if the links are irrelevant and of low quality.
Google algorithm is strong enough to analyse every word of your blogs.
It can distinguish the copied content from sources already present on web. So, before publishing any article, check it on tools like Copyscape. So, that later you are not punished for duplicate content.
Excessive use of H1 tags
Google scans H1 tags to quickly know what the content is about. If you have stuffed the article with many H1 tags, you will be penalised for intentionally forcing Google. So, format your articles according to latest SEO practices.
It is an error that will hamper your site UX. And Google prefers the sites offering best UX. So, rectify these internal errors in your site.
Links in a unfamiliar language
Though it sounds completely legal, Google perceives it in a different way. Links in a strange language will not help your local audience in any way. So, better to remove it.
Yes, Google looks for relevant keywords in your content. But intentional stuffing of keywords can land you in difficulty. Your blogs will be graded as poor quality content. You may also be penalised.
Using this feature for navigational UX is okay. But if it is done excessively to manipulate page ranks, you will be penalised.
No sitemap info
While crawling your page, Google will need your sitemap data. It tells Google how your webpages have been structured. So, make sure you have updated XML sitemap.
Google catches if any link on your site has been hidden intentionally. Every link on your site should be visible to the audience. You should not merge the links to the background.
Regularly check your external links whether they are working or not. If they are taking the user to error 404 page, delete them asap. Because it hampers the UX.
The major content of your site should not be blogs scraped from other sites. Show your originality by making your own content.
Never use hidden keywords to enhance your SEO ranking. This will affect your site in a negative way.
Use of commercial keywords in anchor texts is discouraged by Google. Instead use relevant and natural words for this purpose.
Not used Hreflang
For example, there is a informative content in a foreign language. And you translated and published it for local audience. Hreflang signals the Google that you are using duplicate content for a good purpose.
The websites which have crashed down or timed out server, are never indexed by Google.
Domain with keywords
Google will think that you are manipulating people to click on your domain. So, don’t directly use the niche based keywords.
Though you pay monthly for rented links, still they will be counted as paid links. And paid links are a negative sign for Google.
Links from blog networks
Blog networks fetch the websites a lot of external links. But it is seen as a dishonest practice by Google.
They are good up to a limit, so don’t cover up your site with excessive links.
Site wide links
Google will penalise you if different webpages on your site are linked in an unusual pattern.
Excess meta keywords
More than five meta keywords per page is a bad SEO tactic.
Slow site speed
Slow loading speed is looked down by Google algorithm. So, optimise the site speed by compressing the images, using a caching plugin, CDN.
If you have just spun the sentences of original content, your article is treated like duplicate. It can drop down your ranking.
They can also hurt your site reputation. Always keep an eye on the comment section. If you locate spam, turn the comments off.
Black hat SEO
Don’t promote black hat SEO on any of your content, else you will be penalised.
A hacked website is immediately deindexed by Google.
Pointing many links at once
If a lot of similar links are built in one go, Google will doubt your site for automation.
Anyone can report your site as spam through an online form. This can negatively affect your site rank.
Excessive links to forums
- Don’t conceal your sponsors
tell Google how to deal with your website. So, never ignore it completely.
Links to penalised sites
Multiple landing pages
Never add multiple landing pages on your website each focussed on a single keyword. Though this will increase your visibility on SERPs, Google may penalise you for that.
Excessive use of SEO techniques can deter the natural flow of your content. The users will be confused because your content is more search engine oriented.
This page is actually full of paid links. It has a negative impact on SEO ranking.
Excess outbound links
to different websites
You redirected the penalty
using 301 redirect. The penalty will stuck in their and will never go away.
on your site is disliked by Google. So, check if your site has errors by WebConfs HTTP Header Check Tool.
can mistakenly arise in your website. Spend some time to clear these duplicate content.
When your competitor site is trying to drag down your ranking by pointing thousands of backlinks to you.
If you have intentionally used keywords like Payday loans, to garner more clicks.
You have hidden links behind scripts-
Google can decipher the scripts and catch the weird links you have used.
You don’t have separate site versions for mobile devices.
If you have not cited enough references for your articles, it is looked down by Google.
Don’t use a domain name that has a spoiled reputation. It affects your ranking.
Your content has been stolen by other sites.
Ads blocking content view-
The ads should never hide the prominent part of your content. It hampers the UX.
Never purchase articles from a content farm. Because they might not be researched properly. Write by your own or a professional writer.
Don’t go for short-cuts-
Many people on internet will fool you like this. They tell that they can quickly elevate your site to a top rank. Don’t believe on them. Because they might be using unethical hacks like black hat practices.
So, these were the 50 main causes for which your site can get penalised. Now how to solve this problem?
First step is to use Google’s Disavow tool. Using this, you can send Google a list of backlinks that it should not consider.
Next, remove the poor quality backlinks by sorting them out.
Request Google to reconsider your site if it is a manual penalty. Wait for some days so that Google processes your request.
Lastly, if the problem is with your domain name, abandon that site. And start building a new one!