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How To Make Your mobile site load faster

How To Make Your Mobile Site Load Faster

Today, more than 50% of buyers browse a site through mobile. Online shopping is being extensively carried out through smartphones rather than desktops. This trend is going to stay in future also. Hence, your primary focus should be enhancing the mobile version of a website. Ideally, your mobile friendly site should be popup free and responsive. All the desktop features...

How To Use The Psychology Of Colour To Increase Website Conversions

How To Use The Psychology Of Colour To Increase Website Conversions

It is interesting to know that colour impacts human psychology. Let us understand the science behind it.. When we perceive a colour, our brain gets stimulated. It sends specific signals to our endocrine system, that finally reaches the thyroid. And here various hormones are secreted which evoke different emotions. If you select the right colour for your site, then you can...

Words That Enhance Trust In A Blog Post

Words That Enhance Trust In A Blog Post

68% of internet users have agreed that blogs improve the credibility of a site. When people read your blogs, they connect with the phrases and values behind them. A good blog post instills trust among the readers. And this trust converts into a credible brand image for you! The audience who interact with your content daily, tend to believe you more....

Way to measure your website's UX

Way to measure your website’s UX

UX or User Experience is simply how the visitors feel on your website. Are they satisfied or frustrated? Does your website meet all their expectations? You yourself can’t fully answer these questions. You have to ask the audience and collect their feedbacks using specific tools. Then you can confidently say that your website serves great UX. User experience is necessary to...

How to protect your website from negative SEO?

Over the past few years, Google has been drastically changing it’s algorithms. Securing a top SEO ranking is not so easy anymore! With advanced algorithms, Google now can detect and penalise websites using black hat practices. Fake websites using keyword stuffing are also getting punished. So, a new shortcut to SEO success has emerged online – “Negative SEO”. Through this...

Different Page Locations Are Worth More (Or Less)

How Backlinks From Different Page Locations Are Worth More (Or Less)

We have a strong belief that backlinks are good for SEO. But it is partially true... Every backlink is not good for your site. There is a clear distinction between good and bad quality backlinks. Even Google representatives have advised avoiding back linking if you can’t choose the right one. In this article, we are going to give you a detailed analysis...

Website Downtime Survival Guide

Website Downtime Survival Guide

Website downtime can give you a terrible headache. Your users can’t access your site pages and service. Every function of the site just comes to a halt. As a result, people have negative impression of your site. They think that you don’t care much about your business.  Your credibility and consumer loyalty drops down. Eventually, they don’t trust you to...

Reasons Your Website Deserves To Be Penalized By Google

Google aims to provide its users the finest quality of search results. So, it regularly enhances the algorithms to filter the most valuable content. Google rewards informative sites by ranking them at the top. It can also penalize your site for various reasons that we will discuss here. Story of Algorithm transformation For the first time in December 2000, Google updated its...

42 Factors That Influence Your Website’s Credibility

42 Factors That Influence Your Website’s Credibility

Every customer wants to deal with a credible company. If your website fails to prove that credibility factor, all the visitors will be left empty-handed. To convert more of this traffic into buyers, you have to enhance your website's credibility. It is not so easy to persuade a visitor that your company is trustworthy. Because they are hurriedly scanning your...

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