Learn Why You Should Start A Blog For Your Small Business

There was a time when people wrote blogs as a record of their life events. But now the concept of blogging has dramatically changed, making it the center of content marketing. Daily, we come across a myriad of blogs that present us with a treasure of information. But how is it vital for your business? Let us see.

Suppose you just finished building your e-commerce website. But you don’t have an audience to come and visit your site. How are you going to introduce your new website to a large audience? You can’t actually approach every single individual to talk about your business.

Well, showcasing ads on Google is an option. Here you have to pay for each click made by the customers. A lot of visitors will not even purchase from you. We can clearly see that a lot of money will be spent on this strategy in return for an average conversion rate. Is there any way that helps you to generate traffic for free?

Yes, blogging is the ultimate solution for you. Blogs are ranked by Google and read by your ideal customers. Once you write a blog article, it is always available for the people to read. And through the links on blogs, this organic traffic will enter your main website. You don’t have to pay a single penny for the clicks. You just have to start writing articles in your niche and post them online. Is not it a better alternative than PPC and sponsored ads? In fact, most of the successful online brands you will see have their own amazing blogs. So, let us know more about blogging!

What is a blog actually? Why it’s so powerful?

The blog is simply a special kind of website, where articles are posted. These articles are posted in chronological order. That is why you will find the most recent blog in the topmost section of the webpage. On the internet, you will find blogs on a variety of niches like fashion, photography, cooking, hobbies, commerce, and many more.

The readers of the blogs can subscribe to their favourite blog feeds. Special feed readers are available like Feedly. They can also subscribe to a blog through Facebook or Twitter.

The most awesome feature of the blogs is that the audience can leave a comment. Even there are options to like and share on social media platforms. It supports interaction and engagement between you and your audience. If people like your posts, they will appreciate your work and be interested to purchase from you. And eventually, your brand can earn respect from the people. A poorly written article will receive criticism so that you can improve the quality. All these things will take time and not happen just after a single post. Now, let us see the 6 top benefits that blogging has in store for you!

6 Top Benefits of Blogging

1. Update the audience

If you are regularly uploading blogs on your website, your viewers will stay updated about your business. You can also tell them about the current news in your niche. This way the same people will return every day to your website. It will develop a stable audience in the long run. Regular articles serve as a boost for SEO as well. Google indexes the websites which are most active.

2. Keywords

When you use popular keywords in the blogs, they reach more people. That is why keyword research is a prerequisite for blogging. You have to sort out the words having good search volume and consumer intent. Applying this strategy is a great step towards SEO. This will enhance your site visibility.

3. Emerge as a unique brand

Blogging allows you to explore an entire niche. As a company, if you can build content on all the topics under your niche, you will be rewarded. Many people will visit your site as the one-stop destination for every minute info. Clearly tell the people through your blogs that how you are unique from other brands. Blogs can create a special image of your company!

4. Utilize the comment section

Never forget to reply to the comments below your blog. If someone asks you a genuine query, spend some time to help them. This will show your care and constant support to the customers. So, any new visitor scrolling his feed will find you a loyal organization. Comments also help you to understand the customers. You can easily deduce their tastes, expectations, and complaints.

5. Blogs kindle the first time relationship

There will be many people who don’t want to buy a product but are searching for some niche solution. Suppose they accidentally come to your blog. If your content quality is good, it would convert them to a permanent audience. So, blogs make the first impression. After this, it is easy to persuade people to buy from you.

6. Chance to showcase your original personality

Blogs are an amazing way to tell people about your hobbies and interests. You can come out of your comfort zone and talk to people on diverse topics. People would love to see your true version. Make sure that you bring out some value with your content.

Having seen the sweet outcomes of blogging, let us understand another aspect.

When should you not blog?

Don’t pursue blogging if:

• You don’t like writing stuff. If you get easily bored while penning down an article, then blogging is not for you. Because to be successful with blogging your writing should be interesting and touching.
• If you can’t spare a good amount of time to write. Busy business hours can become a roadblock. Blogging would require ample time and energy. You should be able to generate at least 2 blogs per week.
• Lastly, don’t start blogging unless your product quality is not up to the mark. Your audience will troll you for the poor products. First, settle your business and then come for blogging.

How to start a blog?

You are halfway there when you already own a website builder. Because many CMS like Jimdo, SquareSpace, Weebly have a special feature for blogs. They have blog editors on which you can write and publish your creations.

You can also use platforms like WordPress.org and Wix for uploading blogs. They have a wide range of built-in tools to make your blog more exciting!

Conclusion

Blogging can take your business to great heights if managed effectively. You will stand out because many of your competitors don’t even know what blogging means. First, select the ideal topics to write on. You can get some insights from customer messages or social media discussions. Then prepare a couple of interesting articles. Once you are ready with the blogs, launch your new blog website. Remember, you will not make a huge audience just from day one. Have patience and keep putting your efforts. And you will see how traffic flows to your site in the near future!