Learn The Secrets How To Scale By Acquiring More ClientsHexRowAdminLogin
Every business requires a consistent flow of clients to stabilize it. Without a sufficient number of clients, the business has a higher chance of crashing down. In short, paying customers are the support system of your enterprise.
But when you have just entered this competitive commercial world, it becomes quite daunting to get clients. You have to employ certain strategies that will lead you to your ideal customers. You will be starting by identifying your avatars. The interaction will follow next where your goal will be to turn as many leads as possible.
In this article, we will introduce you to the whole process of getting your clients. We will also throw light on innovative strategies that can boost your lead conversion rates. So, continue reading to learn everything about client acquisition!
Understanding and finding your ideal clients
Identifying fitting customers is the most important facet of your business. Without proper knowledge about the buyers, you won’t be able to target your products and ads. To impress them with your brand slogan, you should have an idea about their values and goals. Their age group, family, and work-life should be specifically known to you. Because your brand voice should sound familiar enough to stir their emotions. Along with that, you have to figure out the objections and complaints of these people. So, that you can further modify your brand voice, ads, product design, etc. So, get this key information about your clients
- Personal info like gender, family, occupation
- Economical status
- Beliefs, values
- Major challenges and pain points
- Their frequent source of information
After acquiring these valuable data through research, you will be able to classify your audience into specific avatars.
Many business have more than one type of ideal client. So can you. Creating several buyers persona will help you to build customized content, emails, and ads for everybody. This would ensure the maximum reach and satisfy most of the clients. The most important goal here is to develop the best lead generation strategy. By having a clear idea of how your customers live their daily lives and react to situations, you can easily persuade them to purchase your products.
After you knew and filtered your real customers, it’s time for planning a suitable lead generation strategy. To get the most out of the strategy, you need to complement it with appropriate practices. Let us know what are these “practices”!
Taking your visitors through a Customer Value Journey
Now you must be wondering what this new term “Customer Value Journey” is. According to it, you should not hurry to force early visitors to buy your product. This act makes your brand seem selfish and money minded. As a result, you will convert very scarce people to buyers.
You should give them sufficient time and space to engage with your brand. They should pass through all the phases of a consumer value journey-
The starting phases are only meant for viewing and consuming the content posted by you. Gradually, the customer will engage with you by subscribing to your email list or searching for your blog. After a certain period of time, they will be interested to make a purchase from you. This is the step where the real conversion happens. When you satisfy the consumer with quality products, they will not hesitate to give positive feedback. They are also more likely to suggest to their friends about you. So, setting up a consumer value journey reaps you high conversion and lead generation.
Telling the customers that you are well familiar with their challenges
It works magically in favor of lead conversion when you show your avatars that you care about them. Your content, campaigns should reflect the main challenges faced by your ideal customers. When they read about their own problems in your articles, they feel a sense of intimacy with your brand. So, make that pain points the theme of your article.
Present solutions and client testimony in the content
There is nothing incredible than success stories for motivating your clients to trust you. So, try to show off positive feedbacks, case studies of similar costumers who have got relief by trying your products.
Finally let us move to the main topic of discussion – Building a Client Acquisition Strategy
The strategy refers to the complete process of meeting an ideal client (or lead) and eventually converting him into a paying client. All activities of digital marketing like paid ads, content marketing, and email marketing focus on this customer acquisition.
Qualified leads- Here quality matters more than quantity. You might be getting a lot of traffic or leads to your website, but efforts go wasted if very few people are actually purchasing. This can be solved by targeting only the qualified leads, or those people who match your ideal buyer persona.
Acquisition strategy helps you to sieve only the qualified leads to your site so that not a single penny goes in vain.
- It begins by choosing the most specific platform for content posting. From a myriad of digital platforms, you have to choose only those where your avatars are mostly active. It can be specific for a different niche. Your customers can be either social media buffs or nerds who read only blogs. So, choose judiciously!
- Lead Magnets This is a tool that singlehandedly filters the qualified traffic and paves way for further engagement. Lead magnets can be resources like ebooks, training, discounts, etc. The client has to provide his contact information to gain access to these free resources. In this way, you capture the contact details of your clients and have the opportunity to interact with them by calling and sending emails.
Meeting the clients personally
The Chamber of commerce provides the chance to personally talk with clients. You just have to arrange a workshop or presentation. If you provide optimum value to the attendees, they will serve as the gateway to rich qualified traffic.
Getting clients through networking
You can acquire a fresh group of customers by contacting your relatives and friends. You should utilize social media to find people who need your service. Or participate in tech events, conferences held at your locality to fuel new networks.
Convert your leads through direct calls and customised emails
Here we have reached the final point of our entire journey. Now our goal is to write an appealing mail or if possible talk to the client personally. First of all, let’s focus on the art of writing a winning email.
A perfect email should be built on a strong format. The beginning should be made with a clickbait title or subject line. This is to prevent the customer from ignoring your email. Example of a catchy subject line- 85% off-season sales: bag your favorite clothes before midnight!
Coming to the main body of the email, give a brief introduction at the beginning. It should remind the customer of the last time he interacted with your brand.
Then talk about the challenges faced by the customer. After discussing it, showcase how you can provide the best solution to it. You can share a case study to emphasize how you have already helped similar clients to get rid of those problems.
In conclusion, present the special discounts you have. Write the available services in points and bullets so that it is easy to scan and skim for the audience. This will further excite the reader to click on the link.
Finally, end your email by giving a clear call to action. It is the most impactful part of your email. So, craft it carefully. And don’t forget to give a P.S. at the end. Every individual opening your email will read it. So, make it informative and valuable.
After finishing the email section, you can approach the important clients through calls.
- In the opening phrase, greet your client and remind them of your brand and previous interaction.
- Talk in a friendly manner and be polite.
- Pitch your offer as your conversation goes on.
- Try to make the pitching concise and don’t extend it unnecessarily.
- In the end, thank your client that he spared his precious time to listen to you.
So this marks the end of our guide on client acquisition. We hope you learned the entire methodology of converting a qualified lead. Now get to work and convert your plans into some noteworthy actions. We wish you all the luck for future endeavors!