Lazy Marketing Tips That Will Help Business Owners To Automate, Streamline and Grow Business

Managing a business comes with too many responsibilities. You have to singlehandedly look after clients, leads, website SEO, sales, marketing and many more.

That is why a majority of entrepreneurs today are overworked. Working overtime can take a toll on your mental health and family relationships. You just don’t have a moment to relax or go on a vacation. The quality of work you produce also drops down. Sometimes, you forget to look after important departments of your business and lose valuable customers.

Is there any magical way to reduce such a heavy workload? Fortunately, there is an efficient shortcut. A general term has been given to it – Marketing Automation.

The thumb rule here is to automate the simple processes which swallow up your time and efforts. As a result, you save time and use it for core tasks of business.

In this article, we have compiled 6 lazy marketing tips which will save your precious time innovatively. Here you go…

1. Table of Contents

   Outsourcing

You will be amazed that 68% of US companies have switched to outsourcing.

But what does outsourcing mean actually?

It simply means shifting a part of your task to an expert freelancer or agency. By outsourcing you save time, efforts and money. So, it is an intelligent choice for every businessman.

Let us move to the tasks you should outsource. There is a simple technique to find out. Make a spreadsheet and fill it with tasks you do in a day. Also, write the time spent in each. Mark the tasks that take-up a huge amount of time. Now see if these tasks can be outsourced.

For example, you can’t outsource networking, client meetings. Because these tasks require your attention.

But you must outsource blogging, web design and maintenance, social media.

Do you know writing an ideal blogpost can drain 6 hours a day? And that is too much. So, outsourcing is the ultimate solution for better time management.

The next question is where to find talented freelancers for quality service.

Visit the site Freelancer. Here you will find millions of freelancers who are experts in tasks like copywriting, web design, data entry etc. You can personally post jobs for different skills and negotiate the wage. By outsourcing such menial tasks you will be relieved of the heavy duty.

2. Social Media Automation

Social media has become the best place for companies to capture new leads. It is very obvious because an average person is spending more than 2 hours here.

To succeed in social media, you have to regularly stay active, post updates and interact with customers. All these efforts can suck up your precious hours.

So, there are tools to automate and mange your social media campaigns. One of the amazing tools is Socedo.

Using this tool you can automate both posts and audience engagement. You won’t have to spend days searching the ideal audience. Just type your niche keywords and Socedo will sort the ideal customer profiles.

Here you can automate the direct messaging system too. Messages will be sent to your prospects with a link to your site offers. This way rich traffic will be driven to your site.

3. Automate your Facebook ads

Facebook offers a hell lot of metrics to target a specific group of audience. Using Facebook ads, you can target customers according to their location, age group and monthly income.

But there are difficulties too. You have to regularly monitor how your ads are performing and how much money you are losing on clicks. You have to frequently change your strategy and balance the budget.

Thankfully, Facebook allows automation for every task so that you don’t have to spend endless hours in it.

To automate your ad campaign, go to your Facebook Business Manager. Then select ‘Create Rule’. Here you can set rules according to your need. If the cost is cheaper per conversion, you can increase your budget. But if the clicks are high and conversions are poor, you can set the ads to turn off.

You can also set a fixed frequency for an ad. Because, if an ad shows up excessively, people are less likely to click on it.

So, by automating Facebook ads you will be free of budget and performance worries.

4. Automatically import leads to your email campaign

Without any automation tool, you have to manually download the details of new leads. Then you have to upload them again to an email campaign tool like MailChimp.

You can easily convert these two steps to one and rescue valuable hours.

Tools like Zapier and IFTTT can take away all your tension.

Open a free account in Zapier and explore the Zaps page for Facebook lead ads.

Just integrate Zapier with Facebook ad leads and MailChimp. After that, Zapier will collect the email Ids of leads from Facebook. These will be automatically sent to your email campaign on MailChimp.

5. Get notified by Slack

Slack is a tool that sends you real-time notifications whenever you get a new lead. You just have to integrate Slack with Zapier account through a zap. Actually, Zapier allows you to integrate with a range of different tools. You will get tons of options and workflow ideas on it. So, you can set alerts to get notified every time you earn a new customer, subscriber or a sale. With this tool in your smartphone, you don’t have to spend hours gazing at the CRM tab.

6. Don’t lose your important clients

As a businessman, you must be receiving thousands of emails every single day. And your work hours are too hectic to respond to each of them. So, it’s better to strengthen bonds with the clients who matter most to you.

But how to make sure that your important emails are not lost in the shuffle?

Use IFTTT for this problem. On this site, open the ideas page and find the integration section. There you will find the integration with Slack for real-time notifications and SMS. By selecting it, you will receive notifications whenever an important client sends you a mail. This helps you to immediately respond with an answer email and nurture the precious prospects.

Conclusion

So, these were our 6 highly recommended tactics to make your work life less hectic and more balanced. Automation is the best option to save time and receive quality work. By turning on notifications, you can stay relaxed all day. You don’t need to open CRM now and then. So, hurry up and take the first step towards a chilled out entrepreneur life!