How to protect your website from negative SEO?HexRowAdminLogin
Over the past few years, Google has been drastically changing it’s algorithms. Securing a top SEO ranking is not so easy anymore! With advanced algorithms, Google now can detect and penalise websites using black hat practices. Fake websites using keyword stuffing are also getting punished.
So, a new shortcut to SEO success has emerged online – “Negative SEO”. Through this tactic, websites are harming the SEO ranking of their competitor sites. So, that they can climb to the top.
Your site too can become a victim to this illegal practice. In this article, we will tell you in detail about Negative SEO. We will also discuss helpful ways to protect your site from it.
It is a serious threat to your website. Your site can be attacked in several illegal ways to drop down your SEO ranking. Like this-
- Website hacking
- Copying your articles and uploading online
- Removing the important backlinks
- Creating thousands of spammy backlinks
- Pointing vague keywords to your site
- Creating fake social profiles on your brand name and spoiling your brand image
Negative SEO is being widely applied by many marketers to kill their competitor sites. When another website does the above things to your site, Google thinks you are the culprit and penalises you. This can pose as a huge loss to your business.
Once you are attacked, fixing the trouble would take long!
Prevention is better than cure…
So, let us see how can you prevent negative SEO from ruining your site.
Google Webmaster Tool
This tool sends you email alerts whenever there is a threat to your website.
- Your site is being hacked
- A webpage of yours has not been indexed.
- You are penalised by Google.
- There is problem in your server connection.
To get the alerts, you need to connect the tool with your site. Then, by going to the tool preferences, you have to enable the email notifications.
Spammers can try to point low quality backlinks to your site. This will decrease your website reputation. So, you need to stay updated about each and every backlink to your site.
Monitorbacklinks.com is an efficient and simple tool you can use to track your backlinks. You just have to integrate it with Google Analytics and add your domain name. Then you will receive immediate email alerts whenever-
- A new backlink is directed to your site.
- An important backlink is deleted.
You can also use Ahrefs, Open Site Explorer to check your backlink status.
Protect your precious backlinks
There will be always some backlinks to your site which generate good traffic. Spammers can remove these precious backlinks. They will use a fake email account in your name and request the webmasters to delete the backlink.
So, one best way is to customise your email address to your domain name. Like [email protected]. Contact the webmasters always from this authentic id. So, that no other person can create a fake id of Yahoo or Gmail.
Next way is to tag your important backlinks and constantly monitor their status. You can simply do this on your Monitor backlinks account.
Sort the links by their page rank. Then select the best links and click edit. Put a common tag to all of them. Now anytime you can filter these links and observe their status. If any backlink will be removed, you can immediately ask the webmasters about it.
Security from hackers
Without optimum security, you can’t know when your site is spammed. First step is to ensure that no one can run your site except you.
- For WordPress sites, install the plugin called- Google authenticator plugin. It locks your site with a 2 step verification method.
- Strengthen your password by using a combination of characters, letters and numbers.
- Backup your website data regularly.
- Consult your hosting service for antivirus installation.
Many spammers apply this trick of copying of your content and posting it online. This tells Google that the content on your website is duplicate. And ultimately you lose ranking.
As a solution you can use this tool, Copyscape.com to check your website originality. You can directly enter your URL or a blogpost for checking. The tool will tell you if the content is elsewhere online.
Delete fake social media profiles
Some spammers can build fake profiles using your brand name and spoil your reputation. By using the tool called Mention.net, you can stay alert about such fake profiles.
On this tool, you can set the keywords like your brand name, and chose language. By clicking on create my alert, you will get notified whenever any one makes a fake profile in your name.
Your server speed will crash if a spammer is sending you thousand of requests per second.
Use the tool Pingdom.com to track your server loading time and up time. You will get an email alert when your server speed is slow. Knowing which you can immediately contact your host for solution.
Don’t practice these punishable SEO tricks.
- Don’t buy backlinks from blog networks for a better SEO ranking.
- Don’t include many low quality guest posts.
- Don’t link back to penalised sites.
- Don’t use misleading anchor texts for links.
- Don’t sell links on your site.
Don’t start online wars
Spammers are trying to sabotage your site for a reason. Some are fun seekers. Whereas, some are actually taking revenge from you. So, don’t make enemies online. This way you will only attract bad luck and spams.
How to free your site from negative SEO if you have been attacked?
You have to approach step by step to combat this attack. First of all, go to your monitor backlinks account and check the recently created backlinks.
Sort the bad links which are of low quality and are hurting your ranking. Tag them.
Now contact the webmasters of these websites and urge them to remove your link. You can find the email address of the stranger sites on Whois.com/whois.
If the links are not removed, contact the respective hosts. You can find the host of a website on WhoIsHostingThis.com.
Now the last step if all the above steps did not work. Use the Google Disavow tool to make a list of these backlinks. You can export the backlinks from Monitor Backlinks account to Disavow. Then send this list to Google Webmaster tool. But the tool usually takes 2 to 4 weeks to show results.
So, these were our prevention tips to protect your site from Negative SEO. Today, internet is filled with hackers and spammers. At any time they can harm your site and take a toll on your business. So, implement the given tips and stay safe!