How to Increase Blog TrafficHexRowAdminLogin
Gone are the days when blogging was pursued for leisure and passion. Modern-day blogging has a completely different notion. It has become an efficient tool to promote e-commerce websites. Businesses, organisations, brands are employing blogs to publicise their products. Websites are utilising blogs to improve their SEO score. SEO blogging is a cost-effective way to rank higher in the SERPs. Apart from this, some passionate people have considered blogging as their career. The bloggers having a huge audience earn more.
Be it for e-commerce or career, blogging reaps fruit when the traffic is rich. You have to ensure a continuous flow of organic traffic to your blogs. The task becomes even more challenging if you are a beginner. But no need to worry! Because through this article, we have brought you some simple hacks that will boost your traffic.
You want your blogs to get a huge number of visitors, right! But will they stick to you without any valuable or truthful content. We all know that content is king. Hence, before channelling your blog for views, strengthen its content first. Once your content is great, you will be worthy to enjoy a long-lasting audience. So, let us talk about creating powerful content-
- Spot a problem and solve it through your blog.
The best way to generate a content idea for your customers is to identify their pain point. Because people will have a genuine reason to read your blog. They will sincerely spend their time to see what are you offering which is otherwise known as brand engagement.
To find out the root issues, you can conduct a survey or poll. Or you can go through queries, complaints, comment section, qna to have a clear picture. Quora is a platform where people post their problems on a variety of niches. You only have to research about the questions people have asked related to your business.
As now you have got tons of ideas, start crafting unique blogs. These posts should be genuinely helpful to people. At the same time, you can write case studies too. Because people love to hear stories about someone like them and get inspired.
- Link your product benefits to the solution.
Your blogs should be highlighting the advantages of your product. People have to be shown how your product can solve their problems. As a result, they will be convinced to check your store and make a purchase.
- Catchy titles-
If your content is great, but lacks a captivating title people will not click on it. So, the heading plays an important role as much as the blog. Most of the viral content we come across every day, trap us with a clickbait title. The headlines are targeted to touch the feelings of the audience.
For the business blogs, it is recommended to use long tail titles which match with the buyer intent.
- Body of the blog-
To perform well in SEO, normal word limit for your blog should around 1500 words. Because, in a long post there is optimum space for backlinks. People will get every bit of information from a single blog. They will not go anywhere else from you. Your blogs will become the ultimate source of knowledge for all! And yes maintain an impressive font style and size. Enhance the readability of your blog and express the ideas in a friendly tone.
Now that you upgraded the content quality let us move on to the tangible SEO techniques –
- Post regularly-
Audience will support your work if you will regularly post new blogs. Search engines index the websites having high quantity of blogs. So, never sit back with a limited number of articles. Plan a schedule and follow it sincerely.
- Apply keyword strategy –
Search engines rank the blogs on the basis of keyword volume and competition. So, make sure that your blog is woven with appropriate keywords. Take help from tools like Google keyword planner or Ubersuggest to get specific keywords for your blogs. Refrain from keyword stuffing or excessive use of same words.
- Share your content –
In today’s online fraternity, sharing blogs is easier than ever. Go to your social media handles, and share the link to your blog. Enlarge your friend circle and invite everyone to visit your website. Tell your friends and relatives to give you positive reviews. Allow your readers to subscribe, share and comment on your page.
- Include tags in your blogs to reach more people in your community. This tactic works well when you have your blog built under WordPress or Blogspot.
- Do guest blogging –First of all, research for the sites who are already popular among people. Write guest posts at these sites to get recognised by a new set of audience. Provide backlinks to your personal blog. If you use this opportunity effectively, a lot of people will be impressed with your work. They will visit your blog and become your audience.
- Track your performance from metrics-
If you are unable to get the desired amount of traffic, then try to find the weak point in your blogs. Employ google analytics to know several metrics like bounce rate, no of views per day, source of traffic etc. There can be numerous reasons why your audience is not satisfied. For example, the loading time in your site might be too long. According to surveys, the optimum loading time should be not more than 7 seconds.
- Like that, your site should be viewable in all kinds of devices. It is better to use bullets and points in your blog rather than lengthy paragraphs. And yes never forget to recommend related content to your viewers at the page end.
So, these were some fantastic ways to drive traffic to a blog. If you want to do more, you can run Facebook ads or switch to email marketing. Following these tips will make your blogs suitable for both Google and the audience. Have patience and work consistently till you reach the goal!