How To Double Your Traffic With Infographics

An infographics is a visual representation of a complex topic. It drives much engagement because people understand it very quick. Due to its concise copy, it can be hugely shared. Unlike other forms of content, it can drive a consistent flow of fresh traffic (up to 60,000 new visitors) for many years! That is why it is one of the top 6 contents in B2B marketing.

So, by including this content in your content marketing, you will benefit a lot. But before that, you have to learn the art of making ideal infographics. Here we will tell you every little thing about creating a viral infographics. You will get all the basic and advanced information.

So, let us get started…

Key Elements Of A Viral Infographics

If we closely look at the infographics going viral in social media, we will notice three common factors. Here are they-

Method-

A strategy in the beginning can produce outstanding infographics. The method you use will ultimately influence the audience. So, be watchful.

Plan carefully how you would represent the data – pie chart or bar graph.

Curate the content by diving into the interests of your audience. The headline should attract them at the first place.

• Storytelling- Infographics are more enjoyable when they tell an unique story. It also connects with the readers emotionally. So, present the infographic in a story format. Use suitable images that spark interest.  You can tell the stories of your studies and research that concluded in a valuable fact.
• Statistics

Infographics with statistics become even more credible. People believe it when they see the percentage of satisfied customers.

How to generate suitable content ideas for infographics?

To succeed in infographics world, you have to come up with content that captures attention and touches the emotion!

But how to find them? Here are three sources you can get fantastic content ideas-

1. Trending issues

Check out Google Trends and Alltop’s viral. Here you will get to know about the current trending topics. Ask yourself is their any way to link the trend to your niche. Are there some suitable keywords you can target?

If the answer is yes, jump into making your infographic.

• Evergreen content

One example of an evergreen content is, “How to install WordPress in 5 simple steps?”. As people are always entering the blogging field, they would read this infographic. This post will generate you traffic forever.

• Curiosity driving content

You can always craft a viral infographic about controversy. People have another level of curiosity to listen what is your opinion.

You can pick up the queries that your audience is asking.

• Top performing content

Go to your competitor brand and check which content has performed exceptionally. Or you can find in blog networks, YouTube about the most popular content. Wattpad is an amazing site to check which content is highly rated in your niche.

Create a valuable and sharable infographic

After you got the idea, now is the time to turn it into content. Your goal is to get maximum shares. But people share a post when it holds value. That is why your content and data should be researched. You should add images to make it more attractive.

The first step is to collect data and facts from legit sources. You can trust the Hubspot Marketing Statistics, Wikipedia, Decision Analyst and Marketingprofs Library!

The next task is to structure these info into a concise post. The ideal structure recommended by Labs42 includes below elements. Make sure you follow the structure for deep impact.

• Header- Give a catchy title. It will determine your reach in the long run.
• Subheader
• Section 1 header- Key message of the post has to be expressed.
• Supporting data points- You can include pictures, charts if you want.
• Section 2 header
• Supporting data points
• Section 3 header
• Supporting data points
• CTA – Provide a link to your website. Leave a take home message.
• Cite the sources

And you’re done with structuring part!

Now, take the help of colour psychology to use the right colour based on topic. Use suitable colours in background, titles and icons.

Hire A Professional Designer

If you are not a pro in designing, don’t settle down. Check out the freelancer sites  for expert designers. The great thing is you will get quality service at very cheap rate. The sites you should definitely try are Dribble.com, Fiverr and Upwork. Open a paid account in these sites and search for the designers. Read their profiles, terms of service and past projects. If they impress you, hire them with a negotiated price.

Publish your infographic and expand its reach

You can easily publish your newly made infographic to the WordPress Blog. But, to receive most shares you have to keep it public. Use a social media sharing plugin in WordPress. You have to generate an embed code for it so that people can share it easily.

There are various embed code generators you can use online like Siege Media. Here you have to fill in certain info like site name, post URL, image URL and alt tag, image size and embed box size.

Now share your embed code at the bottom of the post. Have a CTA saying, “Click to share”. It would encourage the users to share your post.

Now is the time to expand the reach of your infographic. For it, you have to submit your post to different sites and directories. You can also hire freelancers to do it for you.

Share your post to document sharing sites like- killer infographics.com, scribd.com, 4shared.com.

Test different types of formats, styles, fonts and layouts to see which works best for you. You can launch two infographics having same content but different design, then see which drives the quality traffic.

So, these were some efficient techniques for creating mind-blowing infographics. Always remember that getting qualified leads is far more important than driving engagement. So, modify your infographic strategy according to it. Promote the posts to maximum and boost the conversions. Thankfully, there are sites to create free infographics – visual.ly, piktochart.com, vengage.com, easel.ly etc. So, without any delay and build your first infographic today!