How To Avoid Digital Marketing Scams And Outsource The Right WayHexRowAdminLogin
In the present time, when every buying decision is influenced by Google, digital marketing can’t be avoided. Each of your competitors has already taken this crucial step. So, in order to stay at top of the game, you have to step into digital marketing anyhow!
You have to build an optimum social media following, a domain authority on Google, and consistently engage with potential customers. All these tasks will require your consistent efforts, skills, and money.
Digital Marketing can be tough and frustrating if you are a small start-up. Being new to the competition, you lack the experience to run successful campaigns. A lack of sufficient capital may also be a roadblock. On top of that, your small team would be carrying heavy workloads.
You can’t let all these constraints to get into your way. So, the ultimate solution for every struggling company is Outsourcing! In outsourcing, an outsider agency or firm takes care of all your digital promotions, social media handles. You need not worry about the content, resource, and talent. All you will care about high-quality service, best results in exchange for a fair price from your end.
You will meet a lot of fake agencies online promising you outsourcing at a very cheap cost. They will throw lucrative offers like 50,000 Instagram followers for $100, website designing for $5. As most of the companies want to get more profit with less investment, they get caught in this trap. In the end, they get cheated with poor quality services.
You won’t believe but there are scammers for every task like SEO, content writing, and web development. So, in this article, we will discuss how to stay safe from these fraudsters. We have compiled 4 efficient tips to spot the genuine agencies and to outsource to them rightly.
Run A Deep Research On The Outsourcing Agency
It is the first step to find out whether an agency is a fraud or not.
Start with a simple search on Google. Visit their official website. Assess their website presentation. Do they look professional enough for your task? Where does their website stand on a search result? How is their site SEO?
The next question is how did you come to know about the prospect? Is it a review, quora post or a paid ad?
Search again by adding keywords ‘scam’, ‘fraud’ after the agency name. This will show you negative reviews about the agency if it has some.
Connect with them through a contact form first. When you have one to one talk, be free to ask questions. After all, you will be paying them money for quality service.
So, enquire about them if they outsource to some third party or not. If they do, then what are the qualifications, status of those people? Do they belong to an underdeveloped country where work is done for cheap labour? Because underdeveloped countries have unstable laws which can cost you at any sudden time.
A site is credible when it has rich experience and good customer feedback. You should always partner with an agency having proven experience in the field. You should also check the expertise of individual workers in the agency.
Go to their site and look for any positive testimonial or case study. See, if they have got any awards or media recognition. Have they ever got featured in any business magazine? If all the answers are in the affirmative, you have got the right agency to outsource.
Ask for weekly or monthly reports
The best way to prevent scams is regular intervention and monitoring. As a client, you have the right to check how your project is going on? What is the current progress?
For example, if you have outsourced your SEO department, then you should demand regular reports. Because Google Analytics already generates a complete SEO report that includes traffic source, site views, progress in site ranking, top landing page, etc. So, the agency should not have a problem with sending you the reports.
From reports, you can easily know whether the agency is honest or not.
And if your agency is not ready to send you weekly reports, be careful, there is something fishy!
Make necessary changes to the contract
Never ever outsource to an agency without signing a legal contract. When the agency will sign the contract, it will agree to a set of terms and conditions that you both would have framed.
In the contract, you should give zero excuses for missed deadlines. You should also frame rules on limited expenses in social media ads. Make everything crystal clear in the agreement, so that you don’t get cheated in the future.
So, these were the 4 lifesaving tips to avoid scams in outsourcing. Unfortunately, digital scams are growing proportional to digital development. You would have a hard time filtering the genuine agencies online. But all the hard work you put in will be worth it. You just can’t spoil your hard-earned business for the sake of cheap outsourcing. So, follow the mentioned tips and stay secured from the fraud agencies.