Does website design impact the bottom line?

We all want our website design to be stunning. Because it is our hardcore belief that an attractive design will appeal to visitors and fetch us more sales. But have you ever gotten into the head of your audience? Like if they value simplicity over unnecessary decorations. And do you know the thin line between eloquence and overkill? Let us see what the data says!

A website named Wimp has a very minimalistic design but attracts 4 million unique visitors every month. Is not it surprising that a simple website attracts so many views?

In a study conducted by usability.gov, credible-looking websites scored 4 out of 5. This indicates that your first priority should be making your website a credible one. But it is not as easy as it seems. Many doubts and confusions may pile up in your head about the correct designing principles.

In this article, we will solve some common queries on website designing in a very detailed manner! So that you design a beautiful and credible site for you.

How can I improve the credibility of my website?

Credibility is crucial for the success of every commercial website. Here are some effective strategies to power up your credibility factor:

• Add a useful FAQ and answers section (or a new webpage focused on customer queries) to your website. Many potential customers are always looking for it.
• Organize the homepage and other webpages in a logical manner. This will help visitors with navigation.
• Cite the resource links, footnotes, and references below your articles.
• Share the credentials of the author alongside a blog. The audience will trust it more when the article is drafted by an expert.
• Give a professional touch to your site’s design.
• Create an archive where the readers can get a glimpse of your past articles.
• Update your site frequently. Publish new blogs regularly.
• Create links to other credible sites. Do guest posting to get links from other popular sites.

Why uncluttering is so important for my site?

A clean, uncluttered site looks more professional and trustable. Some of the websites make a mistake by placing unnecessary buttons, navigation menus, and links on the home page itself. This confuses the viewer so he can’t decide on which option to click. The audience also don’t get what is your main value.

A better tactic will be to filter the necessary items on your homepage and delete the rest. This will make your VP more pinpoint. The usability of your site will be enhanced because of the clear presentation.

A website homepage which is ideally uncluttered is Square. Go to the site and observe how cleanly it has been designed. You will first encounter an attractive yet simple backdrop, which is symbolic of their service. There are only 15 links on the page to click. They have accentuated their CTA by placing the signup box in the front. By looking at the design only, many customers will be converted. So, now you may have understood why uncluttering is vital for your site.

Should I display product comparisons on my site?

Yes, product comparisons are really important. Because you lessen the efforts of your customers in this process. When you have different pages for features and pricing of each product, the visitors have to check into every webpage to compare.

Look at the Saas e-commerce websites. They have comparison charts from which the customer can easily select a suitable product. Also the site Bodybuilding.com allows its viewers to compare any two products at their store.

So, the conclusion is product comparison will enhance your user experience greatly! Try the technique and see of your audience is liking it or not.

How much white space is needed on a page?

Optimum white space facilitates scanning and skimming a page, which most of the people do now. Though there is no restricted value, keep ample space in your important pages. But don’t add it excessively else the pages will become too long.

Should I include popups?

Popup ads hamper the user experience at your site. So, restrict the popups and graphics that are blocking the main content. They disturb the flow of reading and annoy visitors. Instead, use fixed ads at the sides of your main content. Or use small-sized boxes that don’t cover the entire page.

How important is good content?

Content is the king of digital marketing. If you can provide useful blogs for the customers, your reach will increase automatically. People are always searching for solutions under your niche. So, include a blog section on your website. Be active on Facebook and Twitter to know about the trending topics in your business.

The blogs you publish will represent the quality of your products. So, try to frame relevant and informative content. The next tip is to mention the links of resources to support your points. And yes, be consistent with posting new content every week.

How to know if my website is loved by the audience?

Your site will be definitely loved by customers if it has high usability. There are many tools to find out customer feedback. You can use User Testing, Qualaroo, Avinash Kaushik’s survey questions to know how satisfied your visitors are. For that you have to set some usability goals first, against which you will compare the responses. You will need to enhance the website very often, so carry out these surveys once in a while.

How to know whether my website has a good design or not?

The only way to answer this question is to ask your audience. This is possible by a tool called User Testing. Through this survey, the visitors can tell you the minus points of your design. Then you can take adequate steps to correct the fault. You can also take the assistance of Google Analytics. Because it will give you a detailed analysis of your bounce rates, page duration, site performance etc.

For the sites who want to test the performance of their video, can use premium video hosting from Wistia and Vidyard. They will give you a report in where you need improvement.

Will an attractive design lead to more sales?

The answer will be both yes and no depending on your definition of attractive. Because when we are talking about the website, it is more impressive when simple and decluttered. A highly decorated and cluttered website is difficult for users to understand.

If you are looking to remodel your site, then first identify your business goals. Because these goals will be focussed on your design.

Next, get a good tool to test user feedback. This would insist you on required changes with your old website.

Now, start the designing process with a professional developer. Continue taking the user feedback regularly. This will tell you if the new design is working or not.

So, these were the answers to the burning questions most of you have. Now that you found solutions, hurry up, and put the tips in your site design!