Creative Ways To Get Customer Testimonials

Positive customer testimonials can greatly improve brand credibility!

First, let us be clear about what a testimonial page means. It contains quotes of appreciation and feedback from your satisfied customers. Some customers even recommend your service to everybody, which is very compelling. Most of the sites feature a rating system to rate a product out of five.

Before buying, every customer checks out the reviews on the testimonial page. If there are a lot of positive feedback, the customers get assured of top quality. They also come to know how the product is working after multiple uses. They feel less risk and trust the brand. All this process finally leads to a surge in conversions and profits.

If your site does not have an impressive testimonial page, it’s time to add it right now. You can flaunt old client reviews which you received a few years back. You should start acquiring feedbacks from new customers as well. But how to do that?

Don’t worry. Here we have compiled 7 innovative ways to gather client reviews and testimonials. Following these tips, you can easily open a powerful testimonial page and impress the visitors.

1. Table of Contents

   Log In to your brand page on Facebook

Facebook is the world’s most popular social media. People spend a lot of time here scrolling the feed. Many of your customers are present here too.

Chances are high that they have left a comment on your brand Facebook page after buying a product. To check out log in to your official business account and search for any valuable feedback. You will surely get a bunch of comments. Collect them to later showcase on the testimonial page.

In case the comments are not valuable or sufficient, urge your audience to leave an opinion.

2. LinkedIn Recommendations

LinkedIn is the best platform for networking. You can get recommendations easily from your past clients.

If you are a freelancer, you can ask the professionals in your network for a nice testimonial. Then you can flaunt them on your ‘Work With Me’ page.

What if you are a company with a team of employees? Because you can’t get a recommendation for the entire company. The trick is to use the honest testimonials earned by your employees. Collect those feedbacks and present them in the ‘Employee Bio’ section.

Nowadays, many clients are searching directly on LinkedIn for high-quality service. If all your employees have a good reputation there, clients would come flowing to you.

3. Video testimonials on YouTube

Videos are more entertaining to watch than reading all the reviews. So, most of the people are switching to YouTube to get a visual unboxing experience! They can be very effective in attracting rich traffic and engagement.

To begin with, you can make a slight effort. Request your customers to upload videos on their product experience. They can post the videos on Instagram, Facebook or YouTube.

If you are interested to spend more, partner with a popular Youtuber or influencer. Nowadays, many bloggers are doing product reviews on their channels.

Now make a playlist of all these videos, and exhibit it on your website, or your brand YouTube channel.

You can try another method. Always have a handy smartphone with a high-resolution camera. Whenever you meet a satisfied customer, in office, store or conference, request him to give a review and record it.

By the above ways you will make a great collection of valuable video reviews.

Videos are more shared than any other form of content. So, with such type of reviews you can expect a wider reach.

4. Google reviews

Be it any product, nowadays people prefer google ratings to check it’s quality.

Have you ever wondered where these ratings come from?

There is a platform called Google Business profiles that allows people to rate local businesses and stores. Not just Google, many more search directories are available online- Merchant Circle, Yelp, Yahoo Local Business etc.

If you have good ratings and reviews on these sites, your business gets featured on the SERPs. Your overall visibility increases.

So, try your best to get good reviews on these platforms. If you don’t have any, request the customers to rate your service.

5. Niche based review sites

Suppose you searched for “Best Hotels Near Me” on Google. In the results you will see blogs from sites like TripAdvisor, Expedia & Travelocity. These are some blogging sites which review the hotels and recommend the customers.

Similarly, in every niche there are some top reviewing sites. So, try well to build your reputation and get appreciated by them. Later, you can share their review on your site.

6. Reward your customer for writing a review

Rewarding is a way to encourage the customers to give you ample number of reviews. For example, offer some cashback, an exciting coupon, discount or simply run a giveaway or a lucky draw. You will get more reviews if your reward is more exciting and alluring.

7. Track the third party reviews

By third party reviews we mean, those unnoticed blogposts which have reviewed your products or company. It’s worth to find those valuable articles and exhibit on your site. There is a simple trick to do it.

First, open tools like Google Alerts and Social Mention. Here, you can turn on daily email notifications.

You just have to save keywords to track like your name, brand name, product name etc. Also save the tag ‘Review’. Now you will receive notifications whenever an article is spotted related to these keywords.

You should ask the permission of respective authors to share their posts on your site. Most of them will agree because they would receive an external link.

Tips to build your testimony page

91% people seriously trust the testimony page. So, it is one of the most valuable page of your site.

This page should be easily accessible to every random visitor. They should rely on Google to see your product reviews. So, have a clear and highlighted navigation menu for it on the home page. It is also impressive to feature the testimonies in the home page itself.

If you have shared a review blog or feedback from local search directories, cite a link to the original resource.

People will have more trust by viewing the original tweets and YouTube videos.

It would also encourage then to share their review.

Conclusion

So, these were the 7 efficient techniques to compile the already existing testimonials. Additionally, you can request the customers to give new product reviews. It works amazing when you reward people for writing a review for you!

Testimonials are like social proofs that build more trust for your products in people’s mind. So, follow the above-mentioned tips and make an impressive “Testimony Page”.