All You Need To Know About Content MarketingHexRowAdminLogin
Content marketing is the revolutionised form of traditional advertising, offering much better advantages and outcomes. It is the most efficient method for the marketers to reach a stable, genuine and growing mass of customers. This marketing strategy works by providing free content to the consumers, thus connecting them with the seller. The people are allowed to skim through high-quality valuable content and insightful videos about the products which compels them to try those services.
A brief history of content marketing
The practice of content marketing was born almost three hundred years ago. A person named Benjamin Franklin first advertised his printing business by publishing a magazine about it. Following the trend, many businesses took a step forward and switched to content marketing to popularise their brand. Fast forward a century, electronic and print media became accessible to common people. It was the era when companies promoted their products on TV, radio, billboards and magazine covers. But people had no serious reason to watch these ads as they interrupted the audience while they were engrossed in their favourite TV show or busy in steering through traffic. The companies squeezed their creativity to come up with quirky captions to hold people’s attention for a few seconds. The benefits of such endeavours were scanty. With the rise of the worldwide web, arose the concept of content marketing which made clever use of blogs, YouTube videos, podcasts, white papers and many more.
Strategy for content
The foundation of content marketing lies in powerful storytelling. A content marketer digs down to the pain point of consumers and relates the product’s efficacy to solve their problems. The final step is to deliver the content to the buying cycle of a targeted audience. The important stuff is to thoroughly understand the taste and needs of the audience through researching from web sources and prepare the content accordingly. This will definitely attract paying customers and will help to accelerate the business. So, the aim of content marketing is to fetch the valuable attention of a mass. Then only you will be able to sell them something.
How successful is content marketing?
The statistics reveal that sixty percent B2B companies toil hard to optimise and assess their content strategies whereas seventy percent are consistently adding more informative content to their sites. This fact highlights the fierce competition among companies to top the search engines.
Understand the Customer Journey
It is obvious that people will not purchase a product online after gazing at the ad for the first time. They generally pass through three stages before spending a buck which is awareness, consideration and decision. Your content should be relevant at each stage so that the customers build faith and trust for your brand.
Awareness Stage Content
This is the prime stage where the audience is introduced to the services you offer. The contents grabbing attention are mostly how-to guides that are free of cost and provide flattering benefits to the user. The content at this stage is responsible to reach a good number of audience. So, it is crucial to crafting engaging, informative content along with SEO to get a top SERP position. You can use the high-level metric, Google analytics, A/B tests to evaluate engagement rates, page views and viewed articles. The use of social media to propagate brand message can’t be ignored because nowadays a majority of people are busy in it and can share links that multiply the audience.
Consideration Stage Content
After sufficient brand awareness, at this stage, people need to be guided step by step to interact with the company. Newsletter signups, ebook subscriptions, email marketing, resource downloads are great means to build trust in the audience who have shown interest. Email marketing helps to sustain contact with potential buyers. Use of long-tail keywords works better in this phase as the competition is somewhat reduced.
Conversion Stage Content
This is the phase where the customer is fully aware of and familiar with the products you offer. The content involved targets a more specific audience so very long tail & buying intent keywords are mostly used. The articles and blogs highlight a call for action. The chief goal is to push the buyer to purchase the services. Some companies make the content more effective by offering free trials, discounts, special offers.
Many companies are switching to social media like Facebook, Instagram and driving organic traffic and ROI. They are making this possible by appealing to people through entertaining videos and commercial ads.
Live videos on social media are efficient tools to gain faith of consumers. Weekly live shows garner attention because the honesty and transparency of the salesperson are visible to the people.
A paid advertisement on AdWords or social media boosts the traffic for the beginning enterprises.
Content marketing is always possible through online, offline and hybrid ventures. The offline methods to reap profits include writing creative, engaging comics or anime series which target a specific age group. Combined with storytelling about superhero characters, businesses have been run by selling loads of merchandise. Soap Opera, Netflix, viral commercials are some of the commendable feats of offline content marketing.
There are tons of methods to market content online. They range from YouTube videos, infographics, blogposts, podcasts, e books, social media campaigns, sponsorships to video billboards and text message marketing.
The take-home message is that investment in content marketing is essential if you want to achieve success in your business venture. It is convenient to start on any platform as no heavy budget is required. Just to remind, a powerful and captivating storytelling tactic can give you an edge over others. So, buckle up your shoes, brush up your creative skills to emerge successful in the world of content marketing.
What is content marketing?
Content marketing is the most efficient tactic to spread brand awareness. According to this concept, valuable content is provided to the customers in exchange for their genuine attention. It converts more people to buyers when compared with conventional advertising. Content works as an interface between consumer and company. Step by step the people are introduced with the services so that trust is built and the target is achieved
What is content marketing and why is it important?
Content marketing is all about delivering valuable content to the people. The novel technique engages people with the brand. It holds a high value in today’s world because everybody is spending much time online. It has been seen brands excelling in content marketing generate more profit than others. So to top the fierce competition prevailing in the business world, companies must create powerful content.
What are the best ways to do content marketing?
Tons of ideas are there to flourish in content marketing campaigns. Companies drive greater traffic when they fill their websites with articles, landing pages and white papers. Nowadays, blogs have become the best way to reach the public. Video resources, ebooks, podcasts, cheat sheet, Audio Files are popular means to create brand awareness. Social media is also a great platform for content marketing.
Why is content marketing important?
To emerge successful in the commercial sprint, clever use of content marketing is essential. Costumer reach will be very poor without content marketing. All the successful ventures have gathered popularity by reaching masses through online content marketing. It will help the beginning companies to generate audience in lesser duration. The tactics of content marketing are far more efficient than traditional advertising.
How useful is content marketing?
If executed properly, content marketing can give miraculous results in business. It requires a minimal budget to begin with far-fetching results. Content Marketing even cuts the heavy expenditure of the companies that would have been otherwise spent on advertisements. By utilizing content marketing, companies have reaped six times higher conversion rates. It works better to engage a targeted group of customers.
Is content marketing really effective?
Yes! Content Marketing is proved to be promising than traditional marketing. It is really effective in a world where people are blocking the paid ads. Customers just get more entertained while skimming through content leading to better engagement. Statistics reveal that content marketers receive 8 times more traffic. People are always hungry for creative content so quality resources generates regular site visitors.
What is the future of content marketing?
According to experts, the scope of content marketing will rise higher in future. We will see more search engine optimised content. There will be tailor-made content to suit each category of audience. Live streaming and online videos will be given more attention. Data-driven content will top the industry.
Why should you do content marketing?
Content marketing is crucial for brand growth as it leads to faster customer conversions. It provides an interface for direct communication with the buyers. And when you answer their queries, a bond of trust and faith is founded. Costumers feel that you care about them and they purchase your product. So you must execute content marketing to satisfy your genuine audience.
What are the content marketing trends of 2020?
Here are the top trends that dominated the content marketing world in 2019-
Meticulous planning about content creation.
Topic oriented content development.
Collaborating with influencers to promote the brand message.
Powerful story telling regarding brand value.
Does content marketing actually work?
Content marketing is proven to fasten the audience with the brand. Nowadays a huge percentage of people interact with content before purchasing a product. So the brands without any authentic content are lagging behind. Effective content provides value to the customers and is responsible for the growth of the company.
What are the different types of content marketing?
Various methods to propagate content are being practiced by the companies. Blogposts, articles, landing pages, white pages are used to serve value to costumers. Infographics are the new gen formula to enlighten the audience. Audio podcasts, videos propagate brand message along with entertainment. Live streams in social media are also conducted to build trust in the costumers.
Is content marketing worth it?
Yes, content marketing is worth the investment put into it. Because high-quality content leaves positive impression on the people. They are more likely to visit the site for content. Thus content marketing is successful in generating trustworthiness. It gives miraculous results through higher conversion rates.
How do I get traffic from content marketing?
1. Craft articles on trending topics to reach more people.
2. Attach links to the social media handles so that people know you closely.
3. Use SEO in the articles and blogs to top the search results.
4. Optimise the titles and keywords in your blog.
5. Write how to guides, X vs Y articles which solves problems of your audience.
What is content marketing in SEO?
SEO is a tool which enhances the content and increases it’s visibility. It involves replacing your content with relevant keywords. It is recommended that you use google analyser to find the exact volume and competition of keywords. Good SEO can bring your content to the top of search engine result pages. As a result, you will gain unique and organic traffic.