A 3 Step Email Series To Improve Abandoned Cart RecoveryHexRowAdminLogin
Are you looking for the simplest method to boost your conversions? Then we have the perfect solution for you! Just move your focus towards the abandoned carts, rather than spending heavily on promotions and advertisements. Yes, you heard it right. Researches reveal that about 77% of online shoppers do abandon their carts. You can attribute most of your conversion losses to this single issue.
Then why not take some strategic steps to uproot this problem from your system? It doesn’t even require a huge investment. All you have to do is persuade such customers through planned email marketing. And here we are to help you with everything. We have compiled a 3 step format that will surely turn your abandoned carts into precious conversions. Stay tuned to learn more!
Why this 3 step email series is so effective?
Customers leave your site for a variety of possible reasons. It can be a distraction or a skyrocketing delivery charge that repelled them away. Chances can be that they were comparing your deal with some other brands. Maybe they got confused while browsing and didn’t like the site UX. Whatever may be the reason, a customised email can bring back their attention to you. These emails have a satisfactory open rate of 43%. That means your efforts will not disappoint you. At least 10% of the targeted visitors will get converted successfully.
But why are we telling you to send 3 well-crafted emails back to back? Because in this way you will be increasing their chances of being noticed and read by the customer. And yes you can experiment with different styles of approach in all the 3 emails. You can propose 3 unique exciting offers in each email. That will help to appeal to individuals with different tastes and expectations.
The ingredients of a perfect cart abandonment email
As we know, each unique customer expects different offers from you. So, you can design all the 3 emails in 3 unique formats. You can change the content and send the emails after suitable time intervals.
For the content, you can use some appealing product images, some alluring discounts and offers. You can also apply the loss aversion technique here. This will alert the customer about the bad outcomes if he doesn’t buy the product. Adding some form of social proof will elevate the trust of the customer in your brand. All the 3 emails are going to have separate goals and so different titles. These are based on customer psychology at a certain moment after cart abandonment.
So, let us begin with the first email you have to send –
The one hour follow up email
The quicker you remind a customer about his abandoned cart, the higher go the chances of converting him. And the ideal time for this is after one hour. After leaving your checkout page, your customer must be looking for the product somewhere else. But your deal is still fresh in his mind.
Imagine that customer getting the push notification of cart abandonment exactly after one hour. If the notification shows some extra discount or offer, he will be surely tempted to open it. So, you don’t have to add unnecessary content and make the email lengthy. Directly talk about the deal and explain why it was worth buying. With the help of the loss aversion technique, mention the demerits of not purchasing the product. Tell how other customers have got benefited from the deal.
In short, your email should have a genuine reminder, additional offers, product images, and lastly a strong call to action!
The 2nd email after 24 hrs
Many customers didn’t convert even after you sent them the first cart abandonment mail. Well, there are two reasons for this.
First, some of the users were not convinced of your offer in the first email. They got into thinking, ‘What if this product doesn’t work? I will lose money if I buy this.’
Hence, in the second email, that we are going to send after a day, we will address this barrier. We saw that the offers, attractive product images couldn’t persuade the customer. So, the next tool we have are social proof, guarantee and a good refund policy.
By social proof, we will convince the customer that he will not be cheated, as so many people are already satisfied. The guarantee and refund policy will assure him that his money is not at stake. He can return a product if it doesn’t work for him.
Come back to the reasons we were talking about. There will be again some users who just missed the first email. Either they were busy or went to sleep after closing your site. You can filter such users through the automation tool. For those who didn’t open the first email, try sending that email again.
Our last move: the email after 3 to 5 days
Even after sending 2 emails back to back, some customers just didn’t convert. Wait, we have one more chance left to convince them. We should not email them more than thrice as it would be another form of spamming. The subscribers will get frustrated if you keep sending them nothing but only cart abandonment emails. So, remember you have to follow this 3 emails series only, not more not less.
Now, what unique tactic will you be following here? That is a coupon! See, you have already converted most of the abandoned carts by the previous two emails. So, you can afford to give some selected coupons to this small group of customers. To raise the urgency, add a countdown timer. Seeing this, the customer would feel the fear of missing out. So, he would hurriedly click for the deal.
By the end of this 3rd email of our series, most of the genuinely interested customers would be converted. Nothing can be done for the remaining visitors. Maybe they have changed their mind to never buy from you. So, don’t worry, you have successfully converted a significant percentage of abandoned carts!
Now, what to do next- Set up your automation system to not send the cart abandonment emails to a user who has already recovered. Instead, send him a thank you email with an additional offer for the next purchase. We hope you understood the entire process and algorithms. If you are interested to get some good results, go and apply his strategy in your email marketing now!