9 Social Media Content Trends You Need To Focus On 2020
In the year 2020, it is hard to find a person who is not active in social media. In fact, platforms like Facebook, Twitter, Instagram have become a part of our daily routine.
This is a great opportunity for Business to advertise their brand. Social media marketing has emerged as a powerful way of drawing traffic to web sites.
This evergreen marketing tactic is for those who can plan well. To become the king of social media advertisements, you have to generate premium content. Average and stale content ideas will take you to nowhere. So, in this article, we will share the 9 most unique content types for social media marketing. Proper implementation of these plans can take you ahead of your rivals. Your connections will expand and brand engagement will thrive. So, read the whole article to reap the most
User Generated Content
This is definitely a creative strategy when you are looking for fresh and out of the box content. User generated content comprises the posts, comments, compliments from your existing audience.
After using a product, many users have a tendency to showcase their satisfaction in social media handles. They may post a picture or video showing their favourite product.
You can collect such user created posts and feature them on your social media page. So that the newest visitors can see how the buyers are satisfied with your brand.
User generated content are successful because people trust them more. If a user is praising and recommending the product in social media, new audience will feel safe to purchase it.
This activity requires the least creativity. Your sole job is to filter the posts related to your product. And it’s too simple in Instagram. The magic of hashtags! Urge your customers to post their experience with the product and use the brand name in hashtags. Now, it will be easier for you to sort out the perfect content pieces. So, if you have never added UGC to your campaign, it is high time to experiment. Trust us you will get the best results!
Client Testimonials
Just like the user generated content, this activity can win the trust of people. You can share the positive feedbacks of your clients on social media channels. To put a powerful impact, shoot a video of your clients sharing their views. The video should be focusing on how your consumers are delighted after using the product. High quality videos are attractive so make sure that you get them recorded and edited by a professional. The better your videos are, the better will be the audience response!
Go live
Being a digital marketer, you should constantly stay in touch with your audience. Nowadays, this is possible with live streaming on Facebook, Instagram and YouTube. Here you can easily chat with your followers and solve their queries. People will perceive you as honest and genuine when they watch you live. You can also save the entire stream and share the link in your profile. Those customers who missed the session can binge it when they have time.
So, regularly conduct live streams on your channel. Here you are hitting three targets in one shot-
Product promotion
Brand engagement
Content creation
Conduct webinars
Webinars provide a source of knowledge to many people. So, if you can share some skills or value in your niche, a webinar is the best way to do it. The webinars can be conducted on Zoom where many people can join simultaneously. You can also host the programme in YouTube and Facebook live.
Along with providing value to the customers, webinars are a medium to capture the email address of people. Because, one has to sign up to participate in the live webinar. So, you can easily create a mailing list of your elite customers and invest in email marketing. Recently, email marketing is an efficient tactic to turn the leads!
Virtual Reality
VR is a recent development in technology. Still, it is already buzzing in social media. Most accurately, we can relate the word to playing a video game wearing a VR headset. The popularity is so high that digital marketers are using it to promote their brands.
Though you can’t make your users have the virtual experience on social media. Still, you can shoot your product images on a 360 VR camera. Posting such high-quality images can gain you better brand engagement for sure.
Podcasts
Podcasts have become the new favourite of the modern generation. Even brands are not behind to utilise this advertisement platform. To make an outstanding podcast, think about some creative content linked with your brand message. Craft an ideal script and record yourself communicating in a refreshing voice. Use tools like Audacity to create your podcast. Now, share the link to your social media pages. Keep the process simple and short so that people can easily tune into your podcast.
Ebooks
Presently, everyone is searching for an ebook to learn something or get entertained. As a brand, you can publish your ebook on Amazon Kindle. Provide a solution to some problems in the book so that people would be interested to read it. Post the cover and link of your ebook on the social media and ask the people to give feedback. The main tactic is to give the link to your e-commerce site inside the ebook. This activity would lure a lot of traffic to your site.
Guides
This is another idea for rich content creation. The guides usually describe a whole process from the beginning to end. A single guide has the entire information regarding a topic. For example a guide about online marketing teaches everything from opening the store to running it successfully. Share the link of your guide or a preview on social media. When people get a guide to read, they don’t have to search anywhere for extra information.
Infographics
Last but not the least, infographics are concise and crispy pieces of content. They compress the lengthy content in a single page. So, they appeal to everyone. If you post infographics about your brand on social media, people are more interested to see it. They can be easily shared as well and drive traffic from platforms like Pinterest, people can link to it from there website
So, these were the 9 amazing content plans for your social media campaigns. If you are running out of fresh ideas, refer to this article. Develop all the kinds of content given in this article and satisfy your audience. Content is the king! So, polish your content and witness a continuous flow of traffic.
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