17 Reasons Why Your Website Should Have A Clean And Simple DesignHexRowAdminLogin
Website designs showcase the brand personality in a glance to the world. Any client visiting your site makes his first impression by observing the design. An impressive layout can make a better influence on potential customers. In fact, 48% of people have agreed that they judge a site’s credibility from it’s page design!
But one question which troubles us is whether to opt for a clean, simple theme or a heavily decorated design. Several researches have claimed that simple designs are more effective than complicated ones. Can’t believe?
Here we have brought 17 concrete reasons why simple designs are totally awesome. Give a reading and understand what is best for your new website!
Simple designs are evergreen
Trendy web designs fade away as quickly as they gain popularity. You have to update such highly ornamental designs from time to time. But that’s not the case with simple designs. Many age-old websites have experimented with simplistic designs. And what they concluded was simple templates continued to please the audience for a longer period.
Take a look at the famous websites of designers Elliot Jay Stocks and Simon Foster. The designs were created a decade ago. Still, it never fails to please us. Then what we learnt? We can create an ever lasting design with a simple colour palette, easy layout and bold, basic typography! So, you don’t have to update every now and then.
Easy to scan
It is easier to digest content from a simple site than a complicated one. When you load the site with piles of information, 59% of the readers will skim through it. They will miss the important facts which you wanted to highlight. So, reduce the unnecessary clutter and add less but significant info on a single page. Try to draw attention to your main service and content.
One Day Without Google – This site cleverly uses a white background to emphasize the content.
Los Angeles Times, a news site has lots of content to serve. But on every page, it has a larger font for the prominent news. And small font headings for the remaining articles. Here the reader can focus on one content at a time, which is the best way to serve content.
Your website has to cater to the expectations of a rapidly growing audience. Simple design suits every group and is easily accessible. Take the example of the Virgin America Site. It has been acclaimed for the clean layout, simplest navigation bar, distraction-free CTA. Any type of visitor can enter such sites and get quality service.
Wipes the sales feel
Some websites are excessively decorated and appear flashy. These designs create a sales brand image with lots of ads, offers, and click baits. So, the customer feels that the company is just money minded and doesn’t care for them.
You can clear out this misunderstanding by making a simplistic website. The trick is to merge your call to action in the layout so that your company doesn’t seem hungry for sales.
Faster blogs and sites attract more traffic. People tend to leave a site if it takes more than 7 seconds to load. Simple designs can save you a lot of bouncing visitors and upgrade your SEO score. Want to know how? Because, the reason of longer loading period roots to the complex graphics, elements, and features in a site. On the contrary, a simple site having only text and fewer graphics will open at the speed of light. You can see for yourself the huge success of Zen Habits. The blog site has only text, zero images and no menu bar on its the home page. Such a high speed assures you a large number of viewers.
Easier to operate
The simple design has another amazing benefit. It is easy to function and boosts the user experience. The first step for simplifying your site is to delete unnecessary options from the navigation bar. Like the website Rogue Society Gin, users can clearly know about your brand from the limited options. Another strategy that works best is simplifying the homepage.
Instead of placing distracting content, have a major CTA on each page. Draw the people’s attention to your top products or lead magnets. This way your site will become more productive.
Higher conversion rates
The websites which are crowded with a lot of elements and content look unprofessional. The clients feel like the brand has not properly invested in its site. So, fewer people purchase products. But change happens when you invest in site design and give your site a clean and professional look.
E-commerce sites like Mark and SkinnyTies.com have revamped their design for good. Instead of too many readings, they are displaying quality images of their products. Such a design attracts the clients and sales increase.
Easy to build and modify
Complex designs come with complex coding. They require high maintenance. Updating these sites is also very tough! But you don’t have to worry much for a simply designed site. The code is so easy that you can fix it anytime you wish. You can stay ahead with regular updates.
Nothing is more important than the trust of customers when you are heading for e-commerce. Simple web design does half of this work for you. Researchers have found that the human brain has good trust in beauty. And this beauty can be created with a clean organization of contents on your sites. ETQ website features white spaces, least design, and each page devoted to a single product. This tells the people that you are serious about your products and nothing else. So, they trust you to deliver quality service.
Cheaper to host
A simple site requires less storage space because it has very minimal graphic content. The hosting servers price their plans on the basis of storage. For example, you can get yourself a free plan at Go Daddy which offers storage of 100 GB. The more is your data, the higher you will be charged. So, a simple site can definitely cut down your hosting expenses.
Visit the homepage of Ashford & Ashford. It contains a classic background, logo, and a bold quote that explains their values. Such type of websites gives a more professional vibe than heavily designed ones. Because here the audience gets the brand voice at a quick glance.
Great first impression
We can’t ignore the power of a great first impression, especially in online marketing. People judge your site just within 60 seconds, which is too fast. Then how can you impress them in such a small time frame? The solution is to keep limited elements on the homepage. Don’t show anything more than a background image, title, a concise description, and only one or two buttons to click. This will sum up your brand quite effectively which makes a great first impression.
Your visibility on SERPs also depends on your site’s architecture. To get high rankings on Google, organize your webpages in a definite order. Have a menu on the webpage that clearly tells the overall structure of your site.
- Scientifically more beautiful
It is proven by the science that simple designs appeal more to the eye. So, you can go for a design with copious amounts of white spaces. When a few things are beautifully highlighted, people stay for a longer time. They engage more with your brand and are easily converted too.
Razor-sharp focus on content
You have created your site with the aim of driving people towards a specific action. The simple design just helps you with this. You can directly accentuate the step your user needs to take like downloading your ebook or read your blogs. This is possible by removing the distractions like ads and promotional images from the background. This way every visitor coming to your site will become aware of your main content.
As a brand, you will want customers to remember you for a longer period of time. That will happen when your pages contain a lesser amount of information. So, create a simple design and make your visitors remember you for a long!
Shape the user experience
When there is a lot of content scattered everywhere, the viewer can’t decide what to read first. But with a simplistic design, you can decide what to show the viewer first. You can direct people to look at specific areas of your page and make the maximum benefit.
So, these were the 17 reasons which justify that clean, simple designs are the best. Whatever maybe your business, it will work like wonder. And you don’t need to put much effort to make your site simple. Just spot out the unnecessary elements and remove them. So, hurry up and give your website a new, professional look!