10 Awesome Ways To Reengage With Dead Email SubscribersHexRowAdminLogin
Marketing is all about capturing attention and making an impression. Email marketing does this so perfectly. Daily emails keep reminding the customers about your website and exciting offers.
You put so much of your creative efforts to craft customized emails. But what if many subscribers don’t open your mail and see what is inside? We call such leads as “Dead Email Subscribers”. In the US only 18% of emails are clicked and read by customers. This is such bad news for email marketers.
Having a dead email list means a wastage of effort and resources. It is a serious issue which should be solved asap.
In this article, we have talked about 10 fruitful ways to revive your dead email subscribers. These are being followed by marketing experts to get the best out of email marketing. If you follow the solutions rightly, you can expect a $44 return per every $1 invested.
One average employed person receives 121 mails per day. The email sent by you has to be very special, to be opened by the receiver. The title of the email should attract attention and excite the customer for reading it.
Many marketers make a huge mistake by sending sales emails. Because the receiver already knows that you will force him to buy the product in email. So, he will leave the email unopened.
That is why you should serve some unique content through email. Like you can combine your brand values with the currently trending news. This is a great idea to get your subscriber to open the message. This strategy drives a lot of engagement! Brands like Amul, Zomato, Swiggy are already following this technique.
It is very essential to find out what part of your mailing list is inactive. Then only you will be able to apply the best fit solution.
So, first, define the behavior for which you will tag an email ID as inactive. Very often, dead email subscribers are those who have not opened your emails in the last 6 to 12 months.
Now sort out the inactive percentage of your mailing list.
An average mailing list has around 60% inactive receivers. If this is your case, you are losing ample time, efforts and money. This condition demands your immediate action.
Cut down the unqualified leads
Not everyone in your email list cares about your brand or wants to buy your products. Then why are you wasting your time behind people who will never convert?
Better trim the email list short. Get rid of the unqualified leads. Start nurturing leads who are really interested in your offers.
Carol Tice, an email marketer from Freelance Writers Den followed this simple process. She mailed all of her subscribers asking, “Do I bore you?” She kept the receivers who responded positively and deleted the rest. By this tactic, she saved her energy to focus more on deserving customers.
Find out what subscribers think about you
To rekindle your relationship with the dead subscribers, first research what they think about your company. This task will be easier by conducting a survey. Send a mail with the survey link to your dead email lists. Offer a small reward for taking the questionnaire.
From the survey responses, you will gain a clear picture of your relationship with the subscribers. This fresh campaign will play a major role in reengaging your inactive leads.
Reconstruct the broken relationship
After you find out what your emails are lacking from the survey, try to connect the broken ends. Improve your email content by coming up with some valuable information.
Instead of pitching your sales proposal right from the beginning line, save it for later. Try to make 90% of your content resourceful which will be genuinely useful for the readers. Give the link to webinars and free ebooks.
At the closing lines of this email, you can promote your product or service.
These type of emails are ideal to re-engage inactive clients.
It is a tough job to attract users who have already forgotten about your site. A series of planned emails will be effective in reminding them.
To the above-mentioned tactics, add this lead magnet.
It is none other than a powerful CTA button. Some examples are-
- Start Your Free Trial Today
- Click To download our free e-book
- Click to buy now
CTAs are irresistible to click on because they have attractive offers for subscribers. It will help rekindle your relationship.
Provide options to chose from
Providing options is a thousand times better than showing zero options. For example, ask people if they want to read current affairs in their feed. Or they are more interested in discovering new offers, products, reviews, etc.
Psychologically, subscribers would click on one of these two options.
But if you don’t provide any options at all, most of them would abandon reading mails. So, tell them clearly about the type of content they will be served.
Use Facebook to reach your broken leads
Facebook has an amazing feature called Ad editor. Here you can easily upload your mailing list. Now you can target those subscribers who never read your emails, but are highly active on Facebook. The targeted ads will be delivered to the inactive subscribers to drive engagement.
Slow down a bit
Some of the marketers are doing excessive email marketing, which can be a major turn off.
When you are dropping emails every hour inviting the user to a webinar, the user gets annoyed.
So, calm down and relax. Slow down your fast pace and limit your number of mails. Don’t overdose the subscriber with huge chunks of content.
Request your subscribers to update their email info
Some subscriber might have changed their email ID, for which they are not receiving your emails. And ultimately this problem is contributing to your dead email list.
Time to ask for updates. Simply urge your users to update their email ids, by sending an email or through a pop-up box on your site.
In this process, they will also reset their email settings, mobile, and social media alerts.
This is a simple yet effective way to revive your mailing list.
So, these were the 10 followed strategies to reconnect with inactive email subscribers. It is easier to re-engage the broken leads than fishing for new ones. Apply the above tips to filter your qualified customers. After locating them, understand their expectations, problems. Then serve them with customized content. Pitch your sales at the end with a powerful CTA.
This is hands down the best method to re-engage leads. So, invest your efforts through these 10 key steps and witness the miracle!