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Things To Look Out For When Outsourcing Online Marketing Work

Things To Look Out For When Outsourcing Online Marketing Work

Online Marketing is a crucial domain of every business. Managing it through an in-house team requires a heavy budget. It can be tough if you are a small start-up or just starting your business. The ultimate solution to save your expenditure is outsourcing. 33% of companies are currently outsourcing their sales & marketing. But then the biggest question pops up. How...

SOCIAL PROOF IN DIGITAL MARKETING

Social Proof

We tend to follow the crowd in our everyday routine, fashion, fooding and all. We become impressed by the popular celebrities and start behaving like them. We believe more on what other customers are saying rather than a brand ad. All these psychological behaviours are summed up to a single term- Social Proof. Social proof is being hugely manipulated by...

HIGH RESOLUTION IN E COMMERCE

Next Generation Of E-commerce

Like every other field, e-commerce is undergoing rapid transformation. It will be not the same as we are experiencing it today. Brands like Amazon are constantly striving to improve the customer experience. They are setting up new landmarks for other brands to follow. Customer experience is in the main focus today. It comprises product selection, pricing, check out, delivery and...

How To Double Your Traffic With Infographics

How To Double Your Traffic With Infographics

An infographics is a visual representation of a complex topic. It drives much engagement because people understand it very quick. Due to its concise copy, it can be hugely shared. Unlike other forms of content, it can drive a consistent flow of fresh traffic (up to 60,000 new visitors) for many years! That is why it is one of...

Simple Ways To Increase The Value Of Your Customers

Simple Ways To Increase The Value Of Your Customers

There are two ways to boost your sales and profits. One, acquire new customers through digital marketing efforts. Two, resell to the existing customers. As per the researches, second method is more efficient in terms of expenses and hard work. Because, nowadays you have to invest a lot in campaigns and ads to capture the attention of new traffic....

How To Make Free Shipping Profitable

How To Make Free Shipping Profitable

Customers are more likely to buy a product if it bears zero delivery charges. So, many brands are offering this facility to increase their conversion rates. But have you ever wondered about the loss incurred in free delivery? Yes, there are ways to minimise this loss and compensate profit through greater sales. In this article, we will analyse 4 steps...

Help Your Website Sell More

Product pages, they affect the buying decision and drive your sales. It is the turning point where a normal visitor can be converted to buyer. So, every inch of a product page should be carefully designed to make an impact. Unfortunately, we forget to polish some small but significant design elements. It costs us a lot of precious conversions! Here we...

How to increase sales by personalising your website

How to increase sales by personalising your website

Personalization has become the most trending concept in e-commerce. In fact, 68% of brands have made it their first business goal. But what does it mean actually? Let us understand it simply. Every day, many different visitors are entering your website. All of them have unique choices and expectations. Personalization analyses the visitor data. It serves your website to each...

How to safely redesign your website without destroying your business

How to safely redesign your website without destroying your business

Opting for redesigning a site is a challenging decision! You can’t firmly say that the new design would be successful. You have to look at the possible risks of new design like bugs, incompatibility with browsers, slow page speed, and reduced conversions. Dealing with all this can be tough. Still, Redesigning if done appropriately can boost your business. You can learn...

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