How Apple’s iOS 14 Release Affect Your Facebook Ads

Facebook ads have emerged as a game-changer in today’s digital marketing world! The use of advanced cookies has made user tracking simpler than ever. Now, you can target any specific demographic, Any user who visited your site, particular pages, haven't taken the action you want, abandoned cart user, lookalike...

Facebook Marketing, Analytics, E-Commerce, Social Media Marketing, Tracking

Behind The Scenes Of Online Behavioral Advertising & Why Is It Important

Behavioral advertising is now widely popular in the marketing world. Why? Because it is multiple times effective than normal ads. First, let us understand what this complex term means actually. When a company shows you customized, targeted ads after tracking your online behavior, we call it “Behavioral Advertising”. Surprisingly, it converts...

Analytics, Digital Marketing, Facebook Marketing, Google Analytics, SEO, Social Media Marketing, Tracking, Traffic Secrets

10 Awesome Ways To Reengage With Dead Email Subscribers

Marketing is all about capturing attention and making an impression. Email marketing does this so perfectly. Daily emails keep reminding the customers about your website and exciting offers. You put so much of your creative efforts to craft customized emails. But what if many subscribers don’t open your mail and...

E-Mail Marketing, Brand Building, Content Marketing, Digital Marketing, Tracking, Traffic Secrets

The Marketing Guide to Real-Time Reports in Google Analytics

Remember the time when you eagerly waited for likes and comments on your Facebook post. A bunch of encouraging comments under the blogs made you instantly happy. Similarly, every marketer wants to watch the real-time progress of his digital campaigns. Undoubtedly, the real-time reports feature by Google Analytics is the...

Analytics, Google Analytics, Tracking